• 30 MORE Ways to Stay Motivated & Productive When Business is Slow

    This post is part two of a post I wrote a bit ago. Part one was all about staying motivated and productive when you are a service or product-based business and times are slow. (Like during COVID.) This post has been in the making for a while now, and I’m glad I can finally share it with you!

    Because, there WILL be times where you won’t have a client or customer, or maybe just some downtime (this may only be when you are just beginning, so bear with me), and you don’t want to be discouraged or lose momentum.

    This ‘dead time’ is a great time to perfect your systems, update your website, learn new things, and just overall beef up your business!

    If you haven’t read Part One yet, I encourage you to check it out first! Read it here.

    Unlike the first post, this post will be separated between a service-based business and a product-based business, so it is easier to read and navigate.

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    30 more ways to stay motivated and productive when your business is slow

    If you are a Service-Based Business..

    These are things you can do to stay productive in your service-based business, in no particular order:

    1. Repurpose your content

    In part one of this series I talked about creating content, but I failed to mention that you can repurpose content you already have! You can turn your blog posts into many Facebook, Instagram, Twitter, LinkedIn posts; take a clip from YouTube and put it on IG or Tiktok; or, take an old Facebook/IG post and expand it into a blog post! There are several possibilities and therefore, several pieces of content from things you have already created. (This is where a mind map model might come in handy.)

    For example, say you are repurposing a post about being a social media manager. It may look something like this:

    Mind map of a blog post. Blog post outline.

    As you can see, the main post refers to a blog post. Headlines are the main points of the post. Then it spiders out.

    EACH tangent can be a piece of content! Whether it’s another post, YouTube tutorial, podcast episode, etc., you probably have more content than you realize you do.

    If you still need ideas, check out this blog post and also get a free content calendar.

    2. Edit/revise your blog posts

    It’s always a good idea to update your blog posts as new information becomes available. You want to look like an expert in your field (or at least knowledgeable). It’s a great way to build trust with the reader.

    This is also a good thing to do if you are not producing content as frequently as you used to. Your posts will look up-to-date instead of months to years old. You’ll look like you’re still in business.

    This is a good time to change up your pins, pictures, and affiliate links (if applicable). Add/change your opt-ins, too.

    While you’re at it, perform a blog audit. I recently did one using Frances Vidakovic’s Self Audit Blog Review and it was a great way to refresh everything. Do this every quarter for best results.

    3. Research how to get ads on your website

    If you are a beginner blogger it might be a good idea to research and know what it takes to monetize your website. There are some programs that require a certain amount of pageviews, and some that don’t require any.

    You can start off with Google Adsense. I started there and although it takes a bit to get paid, it gives you an option to be monetized with a small/newer blog.

    Get paid to do what you love!

    4. Create your own stock photos

    You don’t have to be a photographer to take a picture! With the technology on our phones, anyone can take a picture and even edit it to look like a professional pic. By doing this, you can create ‘stock’ photos that fit your theme and aesthetic exactly – for free!

    It’s great to have a set of photos handy that you can use, in case you don’t find a stock photo of something you want. You should also think about a professional photoshoot at some point as well.

    Bonus: you can sell these pictures on sites like Shutterstock!

    5. Website check

    Speed is an important factor for ANY website, and, more importantly, a BUSINESS website. No one wants to wait for a slow site to load, and you will probably lose readers and potential clients that way.

    A few things you can do to fix this is:

    • Check your website speed at Pingdom.com. Enter your website URL and it’ll diagnose your account and give you a report of what you need to fix.
    • Update your plugins/apps. Sometimes your site runs slower because you don’t have the newest updates.
    stay motivated and productive when you're waiting for your next client

    6. Host and/or participate in a webinar/live challenge/virtual summit

    Get yourself out there! Turn a piece of content into a webinar, split it up into a live challenge (go live in your FB group for 3-4 days with valuable information).

    Host a virtual summit where you bring together a bunch of experts in different fields.

    Getting yourself out there and in the eyes of potential clients! Tip: create workbooks/freebies that people can follow along with, and keep as reference guides.

    7. Answer questions on Quora

    Quora is a forum where anyone can submit a question, or answer one. A good way to gain authority in your field is to go and answer questions relating to it! You can then mention why they should believe you (because you are an expert in your field) and add website/socials to back up your claims!

    It is free to post and/or answer, but you do need to create an account (and should!).

    8. Start a Podcast

    A podcast is similar to a radio show; it is basically an audio episode. Each episode revolves around a theme or topic, and can be any length. This is a great way to get information out there.

    Most days people don’t have time to sit and read a 30 page eBook or browse through a blog. Podcasts have become popular in that you can put them on in the background while you work or drive and still be able to take in information!

    9. Write an Ebook

    Take a freebie/blog post/course and revamp it to an eBook! Add value and information and offer it to your mailing list, followers, etc. This is a great way to bring passive income.

    10. Create passive income streams

    Passive income is basically earning money that you don’t have to work hard for. Or, earning money while you sleep.

    Some passive income streams include:

    • Affiliate Marketing
    • Creating digital products (courses, eBooks, printables)
    • Investing (stocks and bonds)
    • Ad revenue
    • Air BNB/rentals
    • Cashback sites
    • Dropshipping
    • Sell stock photos/photography
    • Declutter and sell personal items
    • Create an app
    creative home projects bundle by ultimate bundles

    Product-Based Businesses

    These are some ideas that are geared toward product-based businesses.

    1. Respond to emails and DMs

    Get rid of spam, answer questions, and network!

    2. Create flatlays

    You can create various digital flatlays or real life mockups for your products. You can even collab with other small shops and tag them. This’ll bring you (and them) traffic at the same time!

    3. Create other accounts

    If you have a standalone website (on Shopify, Big Cartel, etc) you can create a Facebook business page, VIP, Instagram, TikTok, Pinterest, etc. for your business. You can use all of these platforms to promote on, for free. (AND with paid ads as well!) If you keyword and use SEO well, you can get tons of free traffic.

    4. Learn about and create ads

    If you want to promote or advertise, the best time to learn about it is during a time where you’re not busy! Study Facebook/Instagram/Pinterest/TikTok ads and everything that goes with it.

    This is a perfect way to boost your business.

    5. Make Hashtag sets

    Everyone who uses Instagram knows that you gain the best traffic with the best hashtags. IG allows 30 hashtags per post, so make sure you use all 30! IG allows a user to follow hashtags, too, so that’s a great thing.

    It is suggested that you don’t use the same 30 tags for every single post because IG will mark you as spam and not allow your post to be reached as far as it should be going. So, research hashtags on IG and create a bunch of 30-tag sets you can alternate when you post! (A GREAT app I have found to use is HisHash.)

    Of course, all social media platforms use hashtags for some reason or another. I don’t know much about FB tags, but I really don’t use or need them.

    work at home bundle

    6. Run a contest/giveaway

    If you have a small shop, I’m sure you’ve seen and even been in a giveaway/contest of some sort. These are fun ways to grow your group or IG by making that a way people can enter to win. So, host your own!

    7. Change up your pictures

    Use your downtime to change up your FB Biz page/VIP covers; switch around your website photos, etc. Create cute graphics for free over on Canva. Or, create some IG stories, TikToks.

    8. Sign up for a text program

    Sign your business up for a text program, where people can sign up and get specially curated texts from your business! You can send texts for drop reminders, special discounts, etc. A good and easy program to follow is txt180.com. Or, if you’re on Shopify check out the apps they have.

    9. Create an email list

    If you haven’t already, start an email list! Have people sign up for it and you can create newsletters, send out discount codes, reminders, etc.

    If you are on Shopify they have email built right in. If you don’t want to use it, there are tons of Shopify apps available. Don’t forget to do your research!

    10. Go live!

    Have a fun session, answer questions, or just hang out on FB/IG/TikTok live! I for one know its a hard thing to do, but just try it out once!

    11. Run a rep search/promo team

    If you don’t already have one, get your business a hype team! You can either get a rep team or promo team; each are very similar to the other. Set requirements and benefits and go about your way!

    12. Join small shop Facebook groups

    There are tonnsssss of small shop Facebook groups to join, and most of them are insightful. If you have a problem or question, you can expect someone else to have the same question and it may have already been answered!

    13. Network

    Approach local businesses to see if they’re interested in having your product in their store.

    I have never done this so I don’t know how it works or what the steps are, but it’s been done before so get out there!

    essential oils bundles

    14. Get organized!

    Having a planner (and a plan!) helps keep you straight and organized. This small business planner is a great way to do that! It includes:

    • Cover Page
    • Year at a Glance
    • Future Log
    • Bill Tracker
    • Vendors Log
    • Brand Reps Log
    • Expenses Tracker
    • Mileage Tracker
    • Inventory Log
    • Order Tracker
    • Returns Tracker
    • Pre-order Tracker
    • Social Media Stats Tracker
    • Giveaways/promos/deals Log
    • Future ideas/brainstorming sheet
    • Notes
    • Social Media Content Calendar
    • Hashtag and Keyword Bank
    • Monthly Page
    • Monthly Budget
    • Weekly Page
    • Daily Page
    • Monthly Review

    You can grab your copy of this planner here (shameless plug).

    15. Hire a Virtual Assistant/Social Media Manager

    On the other hand, if you find yourself overwhelmed with business and can’t do it all, hire out! There are people out there who take care of social media posting, keeping up with sales/drops, keeping reps in check, etc.

    I offer all the above and more, so if you have any questions/have a need, I encourage you to visit my website.

    holiday help

    Things you can do whether you’re a service or product-based business

    1. Create various pins

    Batch create pins to pins on Pinterest so that you have extras when you need them. You can grab my pin freebies here.

    2. Barter

    Barter your services and products in exchange for reviews and hype! This helps boost your business.

    3. Work on your SEO

    SEO is Search Engine Optimization, which is a fancy way of saying – ‘keywords’.

    It is important to have good keywords for your listings and blog posts as it helps bring you organic traffic. Learn a bit about SEO in this post.

    4. Prepare for the holidays

    I am writing this post in October – right in the beginning of the major holiday season.

    Think about what’s ahead. Are you going to offer special discounts? Black Friday/Cyber Monday deals? An exclusive release?

    5. Take a mental health day

    Having your own business is incredibly stressful. While there are so many perks, there are some things that are not ideal, either.

    Taking a break to have a day to yourself or a day spent with family is the best thing you can do for your business. It allows you to clear your mind and be focused to do the tasks you need to do.

    30 more ways to stay motivated and productive when business is slow

    And there you have it! 30 more things you can do to stay motivated and productive while business is on the slow end! I hope you enjoyed this post and got a lot from it. Leave a comment below and tell me what you’re going to do!

    Extra resources for you:

    Social Media Marketing Guide

    Pinterest Monthly Pin and Promote Guide

    Blog Post Planner

    Pinterest Account Audit

    Pinterest 101 Course

    Pinterest Monthly Management Services

    My Amazon Favorites for Entrepreneurs and small biz owners

    Setting SMART goals for your business

    How to invest in your business

    Time management tips for WAHM

    Business tools and apps for new entrepreneurs

  • How to keep up with your virtual business when “life” happens!

    It’s one of those things that happen. Especially if you work your virtual business from home. And have children.

    It’s called Life.

    There may be times where you have to put your business on the back burner. Not intentionally, but because important things happen in your life.

    As of this post, I just signed a lease for my new house. It was a VERY UNEXPECTED life event, even though it was something I had been planning for months.

    You see, we were house hunting, but having a hard time finding something that fit all of our criteria. Then one day (a Saturday)  we saw a sign on the side of the road for a house for rent. We got in touch with the Landlord the next day (Sunday) and after gathering our paperwork and documents, the day after (Monday) we received our keys!

    Yes, my story seems like something that isn’t real (it’s true, I promise!), and as unexpected as it was, I needed to start packing up and transferring everything. While STILL running and keeping up with my business (and client work!).

    Luckily, even though I had to pack up my home office, I was still able to maintain my virtual business like I still had one! Keep reading to know how I did it.

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    how to keep up with your virtual business when "life" happens

    Top 10 Apps I use for my virtual business

    One way I kept up with my virtual business (Pinterest Strategist/Manager and VA) is by downloading all the app versions of the programs I use on my computer onto my phone and iPad.

    By downloading the apps, I can still keep up with certain aspects of my job and not slow down! Some of the apps I use daily are:

    • Gmail

    Email is one of my most important forms of communication with current and potential clients, my subscribers, and more. I have the app on both my phone and iPad. This is an essential part of my business and I was so glad I was able to keep up with anything that came through.

    • Pinterest

    Since my business revolves around Pinterest, it’s only natural that I’d have the app downloaded everywhere! The app doesn’t include all the features that the website has, but it has enough of them that I could still do the work I needed to do. I love that I can be signed into multiple client accounts at the same time!

    Being a Social Media Manager means I’m always creating some type of graphic, either for myself or clients. By downloading it on my phone and iPad, I was still able to create graphics on the go!

    pinterest for the people course
    • Google Analytics

    An important aspect of my business is monitoring and analyzing data for my clients (and myself!). This helps with building their Pinterest profiles and ensuring that my strategies are working. If not, I can tweak them at moment’s notice!

    • Facebook, Instagram, Twitter, and LinkedIn

    These apps are downloaded not only for personal use, but to keep up with my clients, too! FB, IG, TW, and LI are great places for me to find clients or to answer questions that others have in regards to management.

    • WordPress

    I downloaded the WordPress app so that I could monitor my daily traffic and ensure that my website is performing the way it should be. It also allows me to reply to comments.

    I use Tailwind to help with my client’s and my Pinterest traffic. From the app I can schedule pins, create drafts, and find other’s pins to post! One downide for me is that I can only be signed into one account at a time, and I can’t access board lists from the app.

    Trello is an awesome organizational tool! I use it as my blog editorial calendar, affiliate links home, and more. It automatically syncs from my computer to my phone and back. I love that I can keep up with it on the go; it’s been a lifesaver for me! Learn how to use Trello here (affiliate link).

    I use Dropbox to save all my client’s work and more. By having on my computer and apps, I can access the files I need at any time I need them. I love that I can create something on my computer and access it on my phone when needed. Such a lifesaver!

    I use Planoly to schedule my Instagram posts. Scheduling posts help me to save and manage my time wisely. (Read my review of Planoly here!)

    35 content prompts

    Working my virtual business on the Go

    By having these apps downloaded on my phone and iPad, I was able to keep working while preparing for my move (and actually moving) – without slowing down!

    Working my virtual business from home means I don’t have the traditional “sick” or “vacation” days, so even though I don’t have a “boss” to answer to, I was not able to take “time off”. I did think about pausing my business for the two weeks that I needed, however, I realized that I didn’t have to!

    Even with staying connected to my virtual business through my phone and iPad, I was glad that I was able to take a “break” from the work I was doing for my business (not client work, but other work in general). I was close to a burnout, and knew I should slow down – but I didn’t really want to. This move seemed to be a blessing in disguise, by allowing me to slow down when I really needed to.

    Summary

    Even though life happens, you don’t need to quit doing what you love! There are always ways you can stay connected. Owning a virtual business doesn’t mean it has to stop when life gets in the way. If you want to continue working, you will find a way!

    Let me know in the comments below how you run your business on the go!

    how to keep up with your virtual business when life throws you curveballs
  • The best business tools & apps for new entrepreneurs

    Building and running a business from scratch (with no prior experience) can be stressful. Especially if you don’t know which business tools and resources to use when there are so many out there.

    I wanted to share with you the business tools I have found to work really well for me, as a true beginner in the business world.

    Everything included on this list can be bought online and used the same day. As a bonus, I have added a list of my cash-back/shopping apps, which PAID ME to shop for Christmas gifts for my immediate family of 10!

    Read now or pin for later.

    computer on a desk with a microphone and earphones

    **This post contains affiliate links. This means that upon purchase of a product that is made through the link I may get an affiliate commission. (Which doesn’t cost you anything extra.) See my full disclosure here. **

    Business tools I use regularly

    Tailwind scheduling app

    Tailwind is the perfect tool to schedule your Pinterest pins and Instagram posts. It allows you to post during the times where your viewers are online the most-so you will never miss a receptive audience! Best of all, you can still post while you sleep, maximizing your reach and potential traffic.

    Tailwind also includes Tribes, which are akin to group boards, but with wider reaches. You get five tribes with your membership, or you can buy boosts to be able to join more. Tribes are AWESOME and net me a reach of over 1 million collectively. (I have 10, and created 2 of my own.)

    Tailwind is only $15 a month, and is well worth it, in my (and many other’s!) opinions. Join using my affiliate link and you will receive a free trial, plus your first month free.

    Bluehost Website hosting

    If you’re looking for a website host, Bluehost is excellent for those just starting out. Get plans as low as $3.95/month, and receive a free domain for the first year with purchase. You also get a free SSL certificate, 1-click WordPress install, and 24/7 support. I have used Bluehost from the beginning of my blogging journey and I am quite satisfied with it currently. As of now, I will be staying with them when my first year it up. Sign up here

    Planoly  – IG scheduler/feed creator 

    My FAVORITE Instagram planning and scheduling tool! I can use the drag-and-drop feature to plan out my feed and make it look exactly how I want it to. I can also save sets of hashtags to reuse, as well as schedule stories. Currently Planoly only auto-posts [single not multi] posts, and does not auto-post stories (on the free plan). Try Planoly for free here.

    LastPass password vault

    Never lose a password again! Set one master password and LastPass will do the rest. Feel secure with having all your passwords in one place. Perfect for sharing your passwords when you outsource, too. Sign up here

    FreshBooks Cloud Accounting

    Freshbooks is the best cloud-based small business accounting software. Send invoices, track time, manage receipts, expenses, and accept credit cards. It is really simple to use and I enjoy it! Get your free 30-day trial.

    SmarterQueue scheduler

    I use SmarterQueue to schedule my Twitter posts and I LOVE how it recycles evergreen content! I can basically add everything I want to add, set it and forget it! (Well, until I need to add new content each week.) Get your free trial. 

    Lady Boss Studio – Social Media templates

    Get stunning social media graphic templates and build a brand that gets you known! Lass Boss Studio helps take the pain out of building a brand from scratch. Use my affiliate link to score gorgeous templates. 

    Bluchic – WordPress themes

    If you’re looking for a cute, one of a kind theme for WordPress, then look no further than Bluchic! Their feminine WordPress designs are THE cutest EVER and I love them ALL! No, really, I do. I can’t decide which one to use when I redesign my website. They just launched their newest designs for serviced-based business owners, called ChicServe. I’ll definitely be getting the social media manager theme! Whichever you decide, send a vote my way too. Grab a template (or two!) here

    Journal YOU – a course on Bullet Journaling 

    Take an exceptional bullet journaling course from one of the most popular people in the business! Life by Whitney breaks down basic spreads and shows you to create them. Her course is fun and easy and provides sooo much knowledge on the process, plus free printables weekly. Sign up for her class here

     

    BONUS: Cash-back apps

    Ibotta (for groceries/online shopping)

    Better than a coupon, Ibotta pays you real cash money whenever, wherever you shop. Submit your grocery and store receipts, Even shop online! Get a $10 new member credit by using my link

    ebates

    Rakutan (formerly Ebates) (for online shopping)

    Find coupons and earn cash back at over 2500 stores when you shop at Rakutan! Save with online rebates, deals, promo codes, and discounts. I even got cash back from Bluehost by purchasing through Rakutan! Sign up here.

    Fetch Rewards (for groceries)

    Turn your grocery receipts into rewards! Fetch Rewards is a quick and easy way to earn rewards on all your grocery receipts. Similar to Ibotta. I use both to get cash back on my groceries. Download the app and use my referral code: NV6MD.

    Checkout 51 (for groceries)

    Same as the above apps, but more/different varieties! Use this link to sign up and start saving today!

    the entrepreneur's toolbox

    And there you have it! My FAVORITE business tools and apps for my Pinterest management business.

    As a [new] small business owner, I found myself lost with what the best business tools are and what could get me to where I needed to be-and fast. I also needed something easy to understand, as I was “building” my business AFTER obtaining my first client! Yes, it was a little backward at the time, but I wouldn’t have made it through without these tools/apps. 

    Leave a comment below and tell me which one(s) you’re going to try and why! I would love to know. 

    stock photos for your business
  • Social Media apps I use (and love!) for Marketing My Business

    Social media schedulers. The time-saving feature of marketing your business (even while you sleep!).

    In a world where just about everything has gone digital, you can count on the fact that there will be some kind of program or app that will take care of the “work” for you. Something to free up some of the time you spend doing things manually. This world has evolved so much that there are now machines to take your order at McDonald’s, and cashiers are being replaced by self-checkout machines.

    When you go into business for yourself, you usually don’t have an army behind you picking up the slack. (Unless you are extremely blessed to have a team!) This is where automation or schedulers come in to help. With programs, apps, and tools, you can create scheduled posts for your social media outlets and have a ‘robot’ do the nitty-gritty for you. By using these programs (most of them with free options!) you can free up some time in your day that you’ve spent posting on social media and use it for more productive things. 

    Disclaimer: this post may contain affiliate links. While it doesn’t cost you anything extra, I may make a small commission if you purchase through my link. Read my full disclaimer here

    Read now or pin for later!

    group of people on their phones

    What types of social media schedulers are there, and what do they do?

    In the business world, automation tools and schedulers have become an integral part of everyday work habits. The way I utilize them is to pick certain days to do certain tasks and “batch” them for a period of time. (Usually a week but sometimes for a month.) This way I won’t forget to post something or I can post something at a time where my audience may be active, but I may be sleeping. (Helloooo Hawai’i time zone). 

    Stylish stock photography stock photos

    Tailwind

    My number one (and most favorite!) scheduler is Tailwind. Tailwind is partnered with Pinterest and Instagram (although I only use it for Pinterest), and it uses a “smart schedule” to create time slots that maximize the potential reach of your content. This is great for all types of businesses (bloggers, small shops, etc.) and it can assist you in gaining organic traffic to your site and business.

    There is also something called Tribes, (which is similar to Pinterest group boards), which allow you to post pins collectively to reach bigger audiences. They also recently rolled out a Smart Loop program, which recycles your evergreen content and posts it at the intervals you set it to. Tailwind is a game changer and well worth the $15 a month (per social media account) in my opinion. They offer a free trial for your first 100 pins and give you the option for a plus plan, which you can pay monthly or annually. Use my link to get a free month (for you AND me!) after your trial is over.

    Tailwind also provides you with analytics that shows you how well all your boards and pins are performing. This is great to know because you’ll be able to tell what your audience is responding to and adjust accordingly.

    SmarterQueue

    SmarterQueue is an excellent scheduler that I use to automate my Twitter posts. They have a scheduling system that recycles your evergreen content. (Which is definitely my favorite feature!) I can basically add everything I want to add, set it and forget it! (Well, until I need to add new content each week.) SmarterQueue can be used to schedule Facebook, Instagram, Pinterest, Twitter, and LinkedIn posts. After your free trial, it is only $19.99 per month. Get your free trial here. 

    Planoly

    I use Planoly to schedule my Instagram posts and to create a cohesive feed. The drag and drop feature allows me to design my feed the way I want it to look. Another plus that Planoly offers is that you can use the desktop version AND the app! I am OBSESSED with this scheduler. It also gives you the option to auto-publish, (as long as the photo you schedule is square), with a caption and hashtag sets (created by you beforehand and saved). You can even schedule an INSTAGRAM STORY (paid version) to post when you want it to. This is the best app I have ever come across for Instagram. Planoly offers a paid and free (limited) version. Try Planoly for free here.

    In summary

    These are my top 3 FAVORITE scheduling tools for the social media channels that I use in my business. (I also use the scheduler they have within Facebook, for my groups and pages.) I know it may seem excessive to use 3 different programs, but I don’t mind as they suit my social media needs nicely and get the job done. To make it easier on me (and my client’s work) I batch schedule my posts so that I am only scheduling content (and using these tools) once per week. 

    What do you use for social media, and why? Comment below to share your thoughts!

  • 25+ Mompreneur gifts that won’t break the bank

    In this day and time, more moms are becoming “mompreneurs”. With businesses closing or reducing hours, some of us aren’t able to meet the basic needs and necessities for our families. On top of that, we’re still doing our “regular” mom duties, too: cooking, cleaning, homeschooling, etc. It’s a very stressful time.

    Working from home can be a very rewarding venture to tackle, and comes with so many perks. You can stay home with your children/family, make your own hours, do your own thing, etc.

    With the holidays coming around, you may find yourself wondering, what DO you get an entrepreneur that’s built their own home business? This post will give you some ideas for gifts you can give to that hard-working mompreneur, because we all know she deserves something nice. 

    As an Amazon Associate, I may earn from qualifying purchases.

    mom working on the couch while baby plays close by

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    Home Office Decor

    • Plants. Plants are a great way to stay zen and add a cute factor! 
    • Wall Decor. Because who doesn’t love a cute little saying on the wall?
    • Relaxation. Sometimes you need something to help you refocus.
    • Wall display & organizer. A modern alternative to a corkboard.

    Desk Decor

    • Motivational Calendars. These daily calendars will help push you through your days.
    • Organizer. Keep everything in its place! Fun rose gold color.
    • Sticky notes. Because you ALWAYS need sticky notes. 
    • Planner. No matter what we say, moms always need to write things down.

    It’s all business

    These products may not be a necessity, but I know as a mom who was just starting my own business, I could have used a lot of help with these start-up costs. 

    Just for Mom

    • Coffee mug. Because every momma runs on coffee (or tea).
    • Bath bomb. At the end of the day, you just need to unwind and destress.
    • Aromatherapy. Essential oils are a great way to ease your mind and keep your environment calm.
    • Meal Planning bundle. Recipes, shopping lists, and more!
    • Cleaning/maid service. Most working moms are working and caring for their kids for most of the day, they don’t have much time to clean.
    • Nanny/babysitter. A great way to give mom a “day off”!
    • Subscription service. Pick one – Netflix, Hulu, Disney+, etc.
    mom on phone call with child on her lap

    Personal Development/Business Books

    This list is just a start of some great ideas and stocking stuffers for your favorite mompreneur! Ask her about her business and get her the perfect gift that keeps on giving.

    Did I miss the perfect gift? Leave a comment and tell me what that is!

  • SMART goals for your business, & how to actually accomplish them

    Goal setting is not just taking a wish and saying, “this is what I want to do”. It’s so much more. With a goal you want to have something that you strive for; your end result (or target checkpoint). This is where SMART goals come in.

    In a nutshell, SMART goals are goals you set with clear and reachable outcomes.

    Read now or pin for later!

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    SMART goal setting for your business, & how to actually accomplish them

    Ready to tackle SMART goal setting? Take my FREE 6-part workshop on setting goals that you will actually want to accomplish! Each part of the workshop breaks down the letters in the SMART acronym, provides simple examples, (with worksheets to follow), and allows you to thoroughly set your goals.

    Sign up for the FREE SMART goal setting workshop here.

    Leave me a comment and let me know what your biggest challenge is in setting goals (whether business or personal). And let me know if you’ve signed up for the workshop!

  • Get your business on Pinterest NOW! (Reasons why)

    “Pinterest is only for saving recipes for later.. when I get around to trying them.” “How can I use Pinterest to sell my products? It’s not a place to make sales?” “Pinterest is just another social media app that I have to take the time to learn. It’s too confusing.” “I don’t have time to figure it out.”

    I bet you hear this often when you are explaining to someone that they should put their business on Pinterest. As a Pinterest Strategist, I know I do.

    Yes, Pinterest IS a bit of a puzzle, however, it isn’t rocket science. It just takes some strategy and dedication. Plus, there are several Pinterest gurus (like me!) that can do the job FOR YOU!

    Why NOT build another income stream for your business?

    I have to admit, I originally was the person who just used Pinterest as my “idea” catch-all (think visual brain dump). I had boards for recipes I wanted to try, craft projects I wanted to do, dream home decor, and pretty places I wanted to visit (but never would). It wasn’t until about year ago that I truly realized the potential Pinterest has.

    So WHY should you get your business on Pinterest NOW? Keep Reading.

    Read now or pin for later!

    What is Pinterest?

    First and foremost, Pinterest is not considered a “social media” platform.

    Well, not in the traditional sense. Sure, you can post comments on pins, however, you don’t regularly “socialize” on Pinterest like you would on Facebook or Instagram. There is no worry about “liking” pictures or commenting on posts, just to be seen and to increase your engagement. Pinterest is a visual search engine, much like how Google/Yahoo/Bing is. It is based on eye-catching pins and the information it leads to.

    If you use Pinterest personally, think about exactly how you use it. First, you probably opened the app because you wanted to search for something (a recipe, Halloween costume ideas, a fun craft, etc.). After finding what you needed (and several other variations,) you save (“pin”) it to a board you have categorized for it.

    It has the power to turn BROWSERS into potential BUYERS. Most of us online shop, and when we see something we really love, we want a quick way to access it.

    Now, do you see why Pinterest isn’t a social media platform, but a beautiful VISUAL search engine, an online catalog, if you will, of just about everything under the sun?

    So how does Pinterest benefit your business?

    Pinterest is a hidden gem-a unicorn in the world of marketing.

    By using Pinterest for your business, you are tapping into a marketing resource with the potential to drive organic traffic to any type of link you want – your website, blog, online store, Facebook group, etc. As of this post, Pinterest has over 400 million viewers every month.

    Analytics

    With a business account you are provided analytics, which is a great way to figure out what your audience likes and what exactly they are looking for. You can see what pins they are clicking on and monitor how much traffic is going to your website.

    This tells you whether you need to make adjustments to your pins, recreate pins in the same style, etc.

    Repins

    The act of saving a pin to your own board is also known as repining. As you save pins you like, someone else is saving your pins, too! By doing these actions it allows you to “rank up” in the Pinterest world and that’s where the monthly viewers number comes in. (More about that in this post.)

    Bonus tip: repinning and saving great-looking and popular pins gives your account a boost because you’ll end up “sharing” that pin’s traffic.

    Affiliate Links

    Pinterest allows you to create pins for links you are an affiliate for, creating ONE MORE income stream for you! (Also known as passive income.)

    Even though Pinterest takes a longer amount of time to spit out results as opposed to Facebook/Instagram, it is actually beneficial in the long run because your pins (if they are re-pinned (saved) by others) can virtually last forever. (Think bigger picture!)

    Pinterest can also be used in conjunction with other platforms, so you’re not waiting for a long time to get the organic traffic you need.

    How Pinterest works

    Pinterest can definitely seem a little complicated, and many people forgo using the platform because they don’t completely understand it. Add to that the fact that you don’t really see how you can get 400 million people to see your stuff. While it’s not a guarantee, it is a great possibility and a reality that many people would love to get a piece of. There are a few steps that go into the number of people who will actually be seeing your pins, but that doesn’t mean you can’t get your products/services into the eye of millions, at the very least.

    First things first, Pinterest doesn’t rely as heavily on followers/having a following like other social media platforms. What helps you get “seen” the most is SEO (search engine optimization), or keywords. Just like you would Google something, the same concept applies to Pinterest. You must have accurate keywords, and they must be placed strategically. Learn more about Pinterest SEO.

    Of course, as with anything, there are several other factors that need to go into turning a view/being seen into a potential customer, and ultimately, a sale. Some include:

    • Interest
    • Intrigue
    • Need
    woman drinking coffee in bed

    From a window shopper to a customer

    Aside from creating pins and sharing them with your followers and them sharing it as well, there are other ways to extend your reach as a Pinterest for business user.

    Group boards

    Group boards are a neat creation, much similar to the “DM engagement pods” you see for Instagram. Here, a community of people gets together to collaborate on a board, sharing their pins with this group of people. Then they turn around and share other’s pins, generating opportunities for extra organic traffic. If you have good SEO, your pins will gain great traction.

    Group boards can be created by yourself, or you can join others (with permission) that are already in full swing. They can also be narrow-niched, or general. (Join my Pinterest blogging & business group boards here.)

    Tailwind Tribes

    Another way to get your pins out and circulating is by using Tailwind Tribes. A tribe is exactly like Pinterest group boards, however I feel like you can get a better (and bigger!) reach by utilizing them. Tribes are free to join and use. I’m currently a tribe owner of two tribes, one for Social Media Managers/Virtual Assistants, and one for Pinterest marketing & Management. Feel free to join any (or both) through the links, and when you do, we’ll both receive Tailwind credit for a free month! If you’re not currently a member of Tailwind, my affiliate links will gift you 100 free pins, too.

    Facebook groups

    One of my tricks to getting my pins seen are by using specially-created Facebook groups for that purpose. Inside the groups they are using daily re-pin threads where you can submit a pin to the group, and in turn re-pin so many others. This is a great way to be seen by other audiences. My top 2 groups that I interact in everyday are Pinterest Pals and Pinterest Ninjas. (I am a part of quite a few more groups, however I don’t participate in them daily.)

    Powered by Creative Market

    Quick-fix VS Long-term

    One thing about Pinterest is, it is not known for instant gratification; rather it is more of a long-term solution. It does take time to accumulate all those people seeing your pins. However, the exchange is that pins last forever. Because if it is shared by so many, it will always be “out there” and seen somehow, somewhere.

    So while the life of social media posts have an “expiration date”, pins don’t. Create different versions of your pins (for one product/listing/service/post) and you will have an abundance of mini-ads for your ONE product. The reach on this is basically ENDLESS.

    One thing that you DO want to remember is that Pinterest works best when you plan ahead. As with “seasons” consumers (and you!) tend to start looking ahead when planning for events. It is recommended that you start creating pins with ideas/products that will be useful three months from now (similar to when you see stores putting out the Christmas stuff in September/October.) Be prepared and capitalize off those trends.

    That’s not all

    Everything that I have shared here is not even HALF of what Pinterest can do for you! There are promoted pins, shoppable pins, pinning strategies, management services.. This platform has so much to offer, and for most of these things, the price is… FREE. You can’t beat free when you’re just starting your business and need to drive traffic to your store/website/blog.

    Final thoughts..

    Now you can see how easy it is to fall in love with Pinterest for your business! For me, I’m OBSESSED! I hope you find this post helpful. Stay tuned for more, in-depth posts of the innerworkings of Pinterest and the benefits it gives you (for FREE, don’t forget!). So the next time you see or think “Why Pinterest” it is my hope this post helps to satisfy your question.

    Once you decide to take the plunge to start your business account, sign up for my mailing list below and get a free handout with quick tips to optimize your profile.

    Related Pinterest posts

  • Why I’m not worried about my Pinterest views declining

    I hear it in almost EVERY Facebook group I’m in. “My Pinterest views dropped 10k overnight!”; “Does anyone know why my Pinterest views are getting lower?”; “Why am I losing Pinterest views, and what am I doing wrong?” And while it is an extreme high to see your Pinterest views get higher and higher, when they tank, it hits you right in the gut. 

    Although losing a few views here and there is nothing to get sick over, it still is a little discouraging at times. 

    When I first started my Pinterest journey, you can believe that my goal was to get the highest amount of viewers in the shortest amount of time. I was DETERMINED to get to the million viewers mark. Or close to it. 

    What I didn’t know at the time was that that number is basically a vanity number. One that doesn’t really matter when it comes to Pinterest strategies. 

    why I don't really care about my Pinterest monthly viewers

    So I’m here to tell you why I’m not sweating my Pinterest views dropping by 125k in a week, (yes, this really happened to me 2 months ago!) and how it’s slowly creeping back up only now.

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    What are Pinterest views?

    When you go to your Pinterest profile, [if it’s a business page] you will see a number labeled “monthly viewers”. This number is a combination of those who see your pins on your profile, as well as, those who see your pins from other profiles (who have pinned them).

    (Note: if you do not see this number, you will need to convert or create a business page. Learn how to do that on this post.)

    Most people place this number on a pedestal and strive to get the highest number possible on here. 

    And while this is a nice goal (that means more people are seeing your pins, right?), this is not the strategy at which you should be striving for on Pinterest. 

    What can be more important than Pinterest views?!

    The number(s) that you should be shooting for is the number of click-throughs each of your pins get. 

    This is EXTREMELY IMPORTANT to your Pinterest strategy because this tells you a number of things:

    1. People have seen your pin, was intrigued and stopped to take a look at it
    2. People want to learn more about what you are offering
    3. Your pins are created well and are worded correctly or fashioned appropriately (for the topic of the pin)

    THIS is the number you should be gunning for because that means people are visiting your website/URL! The purpose of Pinterest is to bring more traffic, and if people are only “seeing” your pin because they are scrolling past it (which is one of the components that give you that magic monthly viewer number) then you are NOT utilizing Pinterest to its fullest potential. 

    impressions to clicks comparison
    My impressions to clicks comparison for the last 60 days

    How do you know how many clicks your pins get?

    Pinterest has made this really simple now. (Let me not tell you the lengths we had to go to find out this information in the past!).

    You can find this information a few ways:

    1. Go to your profile, click the “pins” tab, and under your pins you will see some numbers.
    pinterest pins statistics

    The number next to the upper-right facing arrow is the number of clicks this specific pin got. If you click on the pin, you’ll gather more information.

    pin stats
    1. Go to your analytics (can only be done on desktop). Click analytics > overview > Top pins > Link clicks.
    link clicks from desktop

    Not seeing any numbers under your pins? This could be because of a few factors:

    1. You don’t have a business account 
    2. The pin is less than 24 hours old
    3. It is not your original pin

    How do you create click-worthy pins?

    If you have a high number of clicks for certain pins, take note that these pins are attracting your audience’s attention. This is great to know when you are creating pins in the future: create similar ones (because you know that they like the style/wording) and to create a new pin with the same title or pic, but change up the fonts/colors. (Play around with it!) Knowing that it’s a well-received subject, if you recreate the pin in a different style, you may attract MORE people to click on it!  

    Don’t know how to create viral pins? There are many tutorials out there to help you create the perfect pin! (Try Applecart Lane or Kimi Kinsey) 

    Pinterest followers DON’T MATTER

    At least, not in the way Facebook, Instagram, or Twitter followers do. 

    Remember that Pinterest is NOT a social media platform, but a visual search engine (like Google, but by pictures).

    With FB/IG/TW you are playing a social game – so having a following is the only way your accounts will function.

    With Pinterest, because it is not a “social” platform, having followers will not entirely stop the function of your account. Don’t get me wrong, when you have followers, your pins AUTOMATICALLY show up in their feeds (which brings you some views).

    However, because Pinterest is a visual search engine, it works the best by using SEO strategies to ensure your content comes up in searches. (Which is the best way to get seen, in my opinion.)

    So now do you see why followers don’t really matter [for your strategy] on Pinterest? (Think of them like blog subscribers or RSS feed subscribers.) 

    Note that your Pinterest views will go up and down whether you have followers or not. If someone sees your pin and repins it, it can be seen whether or not someone follows you.

    Pinterest views and click-throughs, how do you get more of them?

    Whether you are going for the vanity number (Pinterest views) or the numbers that matter (link clicks), here are some things you can do to boost your Pinterest profile:

    • Use Tailwind. Tailwind is an approved Pinterest partner and a great way to automate your pins. (Sign up for a FREE TRIAL, or read more.) *Note: check your Tailwind analytics for MORE insight on how well your boards are performing. If you notice your group boards not “giving back” to you, you may make the choice to leave them.
    • SEO your profile, boards, pins, etc. (Learn how to do that on this post.)
    • Manual pin at least 10 pins a day – a combination of yours and others (if manual pinning is your only strategy, you will need to bump this number up. Experiment to see what works well for your account.)
    • Create multiple pins for each blog post, each with a different design/color scheme/fonts.
    • Create and pin new pins each week (Be sure to space out your pinning!)
    • Perform a profile audit. (Learn more on this post.)
    • Create seasonal pins (always think 3 months into the future – what holiday/season will be happening in the next 3 months?)
    • Create new (SEO optimized) boards and/or join new group boards
    • Take a short break! Time away from something helps you to see the “bigger picture” and may give you ideas for new strategies.

    *For more tips, tricks, and STRATEGIES, take my Pinterest course

    spcial media marketing hacks guide

    Final thoughts

    As with all types of businesses, Pinterest has “seasons” where it is slower than other times of the year. Summer is one of them, as it’s warmer, so everyone is outside/active and not on their phones as much. Or, Christmas pins will not do as well in March as it will in Oct/Nov/Dec.

    If there ever comes a time where your Pinterest views tank, or steadily decline, you can now be confident that it is TRULY not a bad thing! Get to know your Pinterest profile and analytics thoroughly, as they provide ALL THE INFORMATION you need to succeed on Pinterest. (Learn how to interpret Pinterest analytics in my course, Pinterest for the People!)

    And if the task of running a Pinterest profile and interpreting analytics seems a little daunting to you, don’t fret! As a Pinterest Strategist, I provide all of this in my services – and more! Head to the Services tab on my website to learn more. 

    Let me know in the comments section your take on Pinterest views and clicks. I’m curious to find out if others agree on my take on this!

  • How to invest in your business for less than $100

    Are you one of the many people who choose a “word of the year”? I recently became one of those people, and my word for 2019 is Growth.

    You see, the end of 2017 I experienced something really life-altering (read more about that here) and I kind of hit my rock-bottom.

    When 2018 rolled around, I was still at a loss for what to do with my life, and especially my job situation-well, lack of one. I had to stay home with my autistic daughter and had to find a solution to support her. On my own.

    I vowed to make 2018 the year of Changes. To change my attitude, lifestyle, mindset. I started my business in August, and haven’t looked back since.

    So you see, since I made TONS of changes in 2018, I chose Growth as my word for 2019, so that I can grow upon those changes. Some ways for me to do that is to get motivated, productive, and to get my hustle on!

    Now we’re into the 2nd quarter of the year and I CANNOT BELIEVE how far I’ve come in such a little amount of time. I’m not saying I’m a millionaire (although that would be pretty nice) but I grew significantly enough to where I am able to catch up on my bills and to move out of my tiny apartment.

    I couldn’t do ANY of that without taking the necessary steps to grow my business. As a single [jobless] mother, I looked for everything free I could get my hands on. Then I knew it was time to invest in myself.

    Today I’d like to share some of the resources that really helped me get to where I am (in just 6 months!) and how it will benefit me in the long run (in my business and life!).

    This post may contain affiliate links, and while it won’t cost you anything extra, if you make a purchase through any of my links I may make a small commission. All opinions are mine, and I thank you in advance for trusting me!

    pinterest for the people pinterest course

    What are Ultimate Bundles?

    I am a HUGE fan of things that will make my life easier. As most of us are. I am totally in love with Ultimate Bundles-have you heard of them? They offer HEAVILY discounted bundles of resources. They have everything from productivity bundles, to healthy eating bundles, to photography bundles and MORE!

    These bundles are upwards of 70-90% off of their regular prices and contain a good amount of resources. The guys over at UB are always researching topics and information we want to learn about, then they go out and find the solutions for us and bundle it in AFFORDABLE bundles for aspiring entrepreneurs. It wasn’t until I got ahold the Blogger’s Pinterest mini bundle that I truly fell in love with all Ultimate Bundles has to offer! Purchasing any of these bundles are great ways to invest in your business (and yourself) for low price points. What’s not to love?

    The Blogger’s Pinterest Mini Bundle

    My very first bundle purchase was The Blogger’s Pinterest mini bundle (which is no longer available) and it contained 6 eCourses and 2 PDF downloads from popular Pinterest Strategist’s in the business. The bundle, which was valued at over $500 was priced at $37! I COULD NOT pass up the opportunity to snag one! As a Pinterest Strategist and Manager myself, I felt that this was a great way to get my training in and build my business. I thought of it this way: I got over $500 worth of schooling for JUST $37. I invested $37 in myself and my business and it has helped me TREMENDOUSLY in providing the best services possible for my clients.

    After going through each of those courses one by one, I knew that making that investment for my business was 100% worth it. I have since become an affiliate for Ultimate Bundles, and will not hesitate to share with you (and anyone) the GREATNESS they offer!

    The Ultimate Productivity Bundle

    the ultimate productivity bundle
    the ultimate productivity bundle

    Did you vow to make 2019 “your year”? I definitely did, and when the Ultimate Productivity Bundle came out I KNEW it was the next bundle for me!

    Included in the bundle were 5 eBooks, 14 eCourses, 1 summit, and 26 printables, planners, & workbooks! There were many resources modeled around productivity, such as time management, goal setting, home management, self-care, mindset, productivity at work, and MORE! I knew I found the next great bundle to build my business AND my home life.

    As you can imagine, with 46 resources this bundle could be extremely pricey. However, as I mentioned above, Ultimate Bundles are known for bundling multiple resources at huge discounted prices for the public. This particular bundle is valued at over $1,500 HOWEVER it is available for ONLY $47! Can you say AMAZING?!

    Bundles are available for limited amounts of time, so grab the one you want as soon as you can! Grab the Ultimate Productivity Bundle here.

    Photography Super Bundle

    the photography super bundle
    the photography super bundle

    In most of our businesses, we use photography one way or another. We may use stock photos 90% of the time, not realizing that someone had to take that picture first.

    That is why Ultimate Bundles came up with a great idea to provide a bundle of Photography resources! The Photography Super Bundle contains 40 resources and covers mastering your camera, teaches you how to take better photos, shows you how to organize and edit your photos, and lastly, teaches you how to profit from your photography.

    This bundle contains 19 eBooks, 14 eCourses, 1 membership site, and 6 tools. This hefty bundle is worth OVER $2,000, and as a photographer (or aspiring photographer) you know that most photography courses and teaching tools are worth it but extremely expensive. However, you can grab this bundle for ONLY $67!

    This bundle is truly a steal and you should nab one before they go away forever on June 30, 2019. You can get yours here.

    Herbs & Essential Oils Super Bundle

    herb & essential oils super bundle
    herb & essential oils super bundle

    As business owners, we encounter large amounts of stress. Add to that your parenting duties and you feel like a truck has hit you (most days). Naturally, UB came up with a great way to combat those stresses and provide some relief.

    Included in the Herb & Essential Oils Super Bundle are various resources on natural and DIY body soaps & scrubs, cooking guides (including recipes), essential oils membership clubs, natural cleaning techniques, growing your own herbs, natural remedies, and LOTS MORE! This super bundle was aptly named correctly and contains 34 products!

    These 22 eBooks, 4eCourses, 6 printable packs, and 2 membership sites value at over $500, but of course, you get a discount! Snag all these wonderful resources (and get some stress relief!) for ONLY $47.

    This bundle won’t last forever, and is only available until May 31, 2019! Don’t wait another second. Grab your Herb & Essential Oils Super Bundle here.

    Healthy Meal Planning Bundle

    healthy meal planning bundle
    healthy meal planning bundle

    I will be the first to admit, as a boss mom that works from home, I am almost always subconsciously snacking. I know my choice of snacks isn’t the best, but sometimes I feel like I “need” them.

    So when I saw the UB Healthy Meal Planning Bundle, I HAD to snatch that one up too! This bundle is AMAZING and I am always talking to someone about it. Included in the bundle are OVER 1,000 recipes across 12 categories (Keto, Gluten-Free, Paleo, etc.) plus beverages & desserts, 30+ READY-MADE meal plans, shopping lists & prep notes, 5 eCourses, 5 eBooks, and 4 printable packs & workbooks.

    This has to be my favorite non-business bundle and the most beneficial one to my health. I am on the fast track to getting healthy and the natural energy boosts have been helping me to be more productive in my business!

    This bundle is worth more than $1,000 and I got mine for $49.95! Less than $50 to get my health in order and have my meals planned for me every day. No more scavenging for snacks or wondering what to make my family for dinner when I have been hard at work all day!

    Snag your very own Healthy Meal Planning Bundle here.

    how to invest in your business of under $100

    Summary

    Can you see why I’ve jumped on these bundles from Ultimate Bundles?! These 5 bundles have helped me GROW my business and improve my lifestyle tremendously since January. I have invested $247.95 in my business and myself and gotten well over 10x back from it in the last 4 months alone.

    As a beginning business owner that had very little to invest in her business to start with and who was honestly skeptical about spending money when I didn’t really have it, I can now say that I am EXTREMELY grateful that I came across Ultimate Bundles and everything they have to offer. I can’t say that what worked for me will work for you, but I do know you need to spend money to make money. And this is the best way to start!

    Stay on the lookout for future bundles! There is something for everyone and I’m SURE you will find one that fits all your needs. Sign up for my newsletter to hear the latest on new bundles as they are released.

    If you’ve enjoyed this post, please share it with your business owner friends! If just one person benefits from it, it is worth it. If you choose a bundle (or two) for yourself, in the comments let me know which one you picked and how you love it.