• Get your business on Pinterest NOW! (Reasons why)

    “Pinterest is only for saving recipes for later.. when I get around to trying them.” “How can I use Pinterest to sell my products? It’s not a place to make sales?” “Pinterest is just another social media app that I have to take the time to learn. It’s too confusing.” “I don’t have time to figure it out.”

    I bet you hear this often when you are explaining to someone that they should put their business on Pinterest. As a Pinterest Strategist, I know I do.

    Yes, Pinterest IS a bit of a puzzle, however, it isn’t rocket science. It just takes some strategy and dedication. Plus, there are several Pinterest gurus (like me!) that can do the job FOR YOU!

    Why NOT build another income stream for your business?

    I have to admit, I originally was the person who just used Pinterest as my “idea” catch-all (think visual brain dump). I had boards for recipes I wanted to try, craft projects I wanted to do, dream home decor, and pretty places I wanted to visit (but never would). It wasn’t until about year ago that I truly realized the potential Pinterest has.

    So WHY should you get your business on Pinterest NOW? Keep Reading.

    Read now or pin for later!

    What is Pinterest?

    First and foremost, Pinterest is not considered a “social media” platform.

    Well, not in the traditional sense. Sure, you can post comments on pins, however, you don’t regularly “socialize” on Pinterest like you would on Facebook or Instagram. There is no worry about “liking” pictures or commenting on posts, just to be seen and to increase your engagement. Pinterest is a visual search engine, much like how Google/Yahoo/Bing is. It is based on eye-catching pins and the information it leads to.

    If you use Pinterest personally, think about exactly how you use it. First, you probably opened the app because you wanted to search for something (a recipe, Halloween costume ideas, a fun craft, etc.). After finding what you needed (and several other variations,) you save (“pin”) it to a board you have categorized for it.

    It has the power to turn BROWSERS into potential BUYERS. Most of us online shop, and when we see something we really love, we want a quick way to access it.

    Now, do you see why Pinterest isn’t a social media platform, but a beautiful VISUAL search engine, an online catalog, if you will, of just about everything under the sun?

    So how does Pinterest benefit your business?

    Pinterest is a hidden gem-a unicorn in the world of marketing.

    By using Pinterest for your business, you are tapping into a marketing resource with the potential to drive organic traffic to any type of link you want – your website, blog, online store, Facebook group, etc. As of this post, Pinterest has over 400 million viewers every month.

    Analytics

    With a business account you are provided analytics, which is a great way to figure out what your audience likes and what exactly they are looking for. You can see what pins they are clicking on and monitor how much traffic is going to your website.

    This tells you whether you need to make adjustments to your pins, recreate pins in the same style, etc.

    Repins

    The act of saving a pin to your own board is also known as repining. As you save pins you like, someone else is saving your pins, too! By doing these actions it allows you to “rank up” in the Pinterest world and that’s where the monthly viewers number comes in. (More about that in this post.)

    Bonus tip: repinning and saving great-looking and popular pins gives your account a boost because you’ll end up “sharing” that pin’s traffic.

    Affiliate Links

    Pinterest allows you to create pins for links you are an affiliate for, creating ONE MORE income stream for you! (Also known as passive income.)

    Even though Pinterest takes a longer amount of time to spit out results as opposed to Facebook/Instagram, it is actually beneficial in the long run because your pins (if they are re-pinned (saved) by others) can virtually last forever. (Think bigger picture!)

    Pinterest can also be used in conjunction with other platforms, so you’re not waiting for a long time to get the organic traffic you need.

    How Pinterest works

    Pinterest can definitely seem a little complicated, and many people forgo using the platform because they don’t completely understand it. Add to that the fact that you don’t really see how you can get 400 million people to see your stuff. While it’s not a guarantee, it is a great possibility and a reality that many people would love to get a piece of. There are a few steps that go into the number of people who will actually be seeing your pins, but that doesn’t mean you can’t get your products/services into the eye of millions, at the very least.

    First things first, Pinterest doesn’t rely as heavily on followers/having a following like other social media platforms. What helps you get “seen” the most is SEO (search engine optimization), or keywords. Just like you would Google something, the same concept applies to Pinterest. You must have accurate keywords, and they must be placed strategically. Learn more about Pinterest SEO.

    Of course, as with anything, there are several other factors that need to go into turning a view/being seen into a potential customer, and ultimately, a sale. Some include:

    • Interest
    • Intrigue
    • Need
    woman drinking coffee in bed

    From a window shopper to a customer

    Aside from creating pins and sharing them with your followers and them sharing it as well, there are other ways to extend your reach as a Pinterest for business user.

    Group boards

    Group boards are a neat creation, much similar to the “DM engagement pods” you see for Instagram. Here, a community of people gets together to collaborate on a board, sharing their pins with this group of people. Then they turn around and share other’s pins, generating opportunities for extra organic traffic. If you have good SEO, your pins will gain great traction.

    Group boards can be created by yourself, or you can join others (with permission) that are already in full swing. They can also be narrow-niched, or general. (Join my Pinterest blogging & business group boards here.)

    Tailwind Tribes

    Another way to get your pins out and circulating is by using Tailwind Tribes. A tribe is exactly like Pinterest group boards, however I feel like you can get a better (and bigger!) reach by utilizing them. Tribes are free to join and use. I’m currently a tribe owner of two tribes, one for Social Media Managers/Virtual Assistants, and one for Pinterest marketing & Management. Feel free to join any (or both) through the links, and when you do, we’ll both receive Tailwind credit for a free month! If you’re not currently a member of Tailwind, my affiliate links will gift you 100 free pins, too.

    Facebook groups

    One of my tricks to getting my pins seen are by using specially-created Facebook groups for that purpose. Inside the groups they are using daily re-pin threads where you can submit a pin to the group, and in turn re-pin so many others. This is a great way to be seen by other audiences. My top 2 groups that I interact in everyday are Pinterest Pals and Pinterest Ninjas. (I am a part of quite a few more groups, however I don’t participate in them daily.)

    Powered by Creative Market

    Quick-fix VS Long-term

    One thing about Pinterest is, it is not known for instant gratification; rather it is more of a long-term solution. It does take time to accumulate all those people seeing your pins. However, the exchange is that pins last forever. Because if it is shared by so many, it will always be “out there” and seen somehow, somewhere.

    So while the life of social media posts have an “expiration date”, pins don’t. Create different versions of your pins (for one product/listing/service/post) and you will have an abundance of mini-ads for your ONE product. The reach on this is basically ENDLESS.

    One thing that you DO want to remember is that Pinterest works best when you plan ahead. As with “seasons” consumers (and you!) tend to start looking ahead when planning for events. It is recommended that you start creating pins with ideas/products that will be useful three months from now (similar to when you see stores putting out the Christmas stuff in September/October.) Be prepared and capitalize off those trends.

    That’s not all

    Everything that I have shared here is not even HALF of what Pinterest can do for you! There are promoted pins, shoppable pins, pinning strategies, management services.. This platform has so much to offer, and for most of these things, the price is… FREE. You can’t beat free when you’re just starting your business and need to drive traffic to your store/website/blog.

    Final thoughts..

    Now you can see how easy it is to fall in love with Pinterest for your business! For me, I’m OBSESSED! I hope you find this post helpful. Stay tuned for more, in-depth posts of the innerworkings of Pinterest and the benefits it gives you (for FREE, don’t forget!). So the next time you see or think “Why Pinterest” it is my hope this post helps to satisfy your question.

    Once you decide to take the plunge to start your business account, sign up for my mailing list below and get a free handout with quick tips to optimize your profile.



    Related Pinterest posts

  • Why I’m not worried about my Pinterest views declining

    I hear it in almost EVERY Facebook group I’m in. “My Pinterest views dropped 10k overnight!”; “Does anyone know why my Pinterest views are getting lower?”; “Why am I losing Pinterest views, and what am I doing wrong?” And while it is an extreme high to see your Pinterest views get higher and higher, when they tank, it hits you right in the gut. 

    Although losing a few views here and there is nothing to get sick over, it still is a little discouraging at times. 

    When I first started my Pinterest journey, you can believe that my goal was to get the highest amount of viewers in the shortest amount of time. I was DETERMINED to get to the million viewers mark. Or close to it. 

    What I didn’t know at the time was that that number is basically a vanity number. One that doesn’t really matter when it comes to Pinterest strategies. 

    why I don't really care about my Pinterest monthly viewers

    So I’m here to tell you why I’m not sweating my Pinterest views dropping by 125k in a week, (yes, this really happened to me 2 months ago!) and how it’s slowly creeping back up only now.

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    What are Pinterest views?

    When you go to your Pinterest profile, [if it’s a business page] you will see a number labeled “monthly viewers”. This number is a combination of those who see your pins on your profile, as well as, those who see your pins from other profiles (who have pinned them).

    (Note: if you do not see this number, you will need to convert or create a business page. Learn how to do that on this post.)

    Most people place this number on a pedestal and strive to get the highest number possible on here. 

    And while this is a nice goal (that means more people are seeing your pins, right?), this is not the strategy at which you should be striving for on Pinterest. 

    What can be more important than Pinterest views?!

    The number(s) that you should be shooting for is the number of click-throughs each of your pins get. 

    This is EXTREMELY IMPORTANT to your Pinterest strategy because this tells you a number of things:

    1. People have seen your pin, was intrigued and stopped to take a look at it
    2. People want to learn more about what you are offering
    3. Your pins are created well and are worded correctly or fashioned appropriately (for the topic of the pin)

    THIS is the number you should be gunning for because that means people are visiting your website/URL! The purpose of Pinterest is to bring more traffic, and if people are only “seeing” your pin because they are scrolling past it (which is one of the components that give you that magic monthly viewer number) then you are NOT utilizing Pinterest to its fullest potential. 

    impressions to clicks comparison
    My impressions to clicks comparison for the last 60 days

    How do you know how many clicks your pins get?

    Pinterest has made this really simple now. (Let me not tell you the lengths we had to go to find out this information in the past!).

    You can find this information a few ways:

    1. Go to your profile, click the “pins” tab, and under your pins you will see some numbers.
    pinterest pins statistics

    The number next to the upper-right facing arrow is the number of clicks this specific pin got. If you click on the pin, you’ll gather more information.

    pin stats
    1. Go to your analytics (can only be done on desktop). Click analytics > overview > Top pins > Link clicks.
    link clicks from desktop

    Not seeing any numbers under your pins? This could be because of a few factors:

    1. You don’t have a business account 
    2. The pin is less than 24 hours old
    3. It is not your original pin

    How do you create click-worthy pins?

    If you have a high number of clicks for certain pins, take note that these pins are attracting your audience’s attention. This is great to know when you are creating pins in the future: create similar ones (because you know that they like the style/wording) and to create a new pin with the same title or pic, but change up the fonts/colors. (Play around with it!) Knowing that it’s a well-received subject, if you recreate the pin in a different style, you may attract MORE people to click on it!  

    Don’t know how to create viral pins? There are many tutorials out there to help you create the perfect pin! (Try Applecart Lane or Kimi Kinsey) 

    Pinterest followers DON’T MATTER

    At least, not in the way Facebook, Instagram, or Twitter followers do. 

    Remember that Pinterest is NOT a social media platform, but a visual search engine (like Google, but by pictures).

    With FB/IG/TW you are playing a social game – so having a following is the only way your accounts will function.

    With Pinterest, because it is not a “social” platform, having followers will not entirely stop the function of your account. Don’t get me wrong, when you have followers, your pins AUTOMATICALLY show up in their feeds (which brings you some views).

    However, because Pinterest is a visual search engine, it works the best by using SEO strategies to ensure your content comes up in searches. (Which is the best way to get seen, in my opinion.)

    So now do you see why followers don’t really matter [for your strategy] on Pinterest? (Think of them like blog subscribers or RSS feed subscribers.) 

    Note that your Pinterest views will go up and down whether you have followers or not. If someone sees your pin and repins it, it can be seen whether or not someone follows you.

    Pinterest views and click-throughs, how do you get more of them?

    Whether you are going for the vanity number (Pinterest views) or the numbers that matter (link clicks), here are some things you can do to boost your Pinterest profile:

    • Use Tailwind. Tailwind is an approved Pinterest partner and a great way to automate your pins. (Sign up for a FREE TRIAL, or read more.) *Note: check your Tailwind analytics for MORE insight on how well your boards are performing. If you notice your group boards not “giving back” to you, you may make the choice to leave them.
    • SEO your profile, boards, pins, etc. (Learn how to do that on this post.)
    • Manual pin at least 10 pins a day – a combination of yours and others (if manual pinning is your only strategy, you will need to bump this number up. Experiment to see what works well for your account.)
    • Create multiple pins for each blog post, each with a different design/color scheme/fonts.
    • Create and pin new pins each week (Be sure to space out your pinning!)
    • Perform a profile audit. (Learn more on this post.)
    • Create seasonal pins (always think 3 months into the future – what holiday/season will be happening in the next 3 months?)
    • Create new (SEO optimized) boards and/or join new group boards
    • Take a short break! Time away from something helps you to see the “bigger picture” and may give you ideas for new strategies.

    *For more tips, tricks, and STRATEGIES, take my Pinterest course

    spcial media marketing hacks guide

    Final thoughts

    As with all types of businesses, Pinterest has “seasons” where it is slower than other times of the year. Summer is one of them, as it’s warmer, so everyone is outside/active and not on their phones as much. Or, Christmas pins will not do as well in March as it will in Oct/Nov/Dec.

    If there ever comes a time where your Pinterest views tank, or steadily decline, you can now be confident that it is TRULY not a bad thing! Get to know your Pinterest profile and analytics thoroughly, as they provide ALL THE INFORMATION you need to succeed on Pinterest. (Learn how to interpret Pinterest analytics in my course, Pinterest for the People!)

    And if the task of running a Pinterest profile and interpreting analytics seems a little daunting to you, don’t fret! As a Pinterest Strategist, I provide all of this in my services – and more! Head to the Services tab on my website to learn more. 

    Let me know in the comments section your take on Pinterest views and clicks. I’m curious to find out if others agree on my take on this!

  • How to invest in your business for less than $100

    Are you one of the many people who choose a “word of the year”? I recently became one of those people, and my word for 2019 is Growth.

    You see, the end of 2017 I experienced something really life-altering (read more about that here) and I kind of hit my rock-bottom.

    When 2018 rolled around, I was still at a loss for what to do with my life, and especially my job situation-well, lack of one. I had to stay home with my autistic daughter and had to find a solution to support her. On my own.

    I vowed to make 2018 the year of Changes. To change my attitude, lifestyle, mindset. I started my business in August, and haven’t looked back since.

    So you see, since I made TONS of changes in 2018, I chose Growth as my word for 2019, so that I can grow upon those changes. Some ways for me to do that is to get motivated, productive, and to get my hustle on!

    Now we’re into the 2nd quarter of the year and I CANNOT BELIEVE how far I’ve come in such a little amount of time. I’m not saying I’m a millionaire (although that would be pretty nice) but I grew significantly enough to where I am able to catch up on my bills and to move out of my tiny apartment.

    I couldn’t do ANY of that without taking the necessary steps to grow my business. As a single [jobless] mother, I looked for everything free I could get my hands on. Then I knew it was time to invest in myself.

    Today I’d like to share some of the resources that really helped me get to where I am (in just 6 months!) and how it will benefit me in the long run (in my business and life!).

    This post may contain affiliate links, and while it won’t cost you anything extra, if you make a purchase through any of my links I may make a small commission. All opinions are mine, and I thank you in advance for trusting me!

    pinterest for the people pinterest course

    What are Ultimate Bundles?

    I am a HUGE fan of things that will make my life easier. As most of us are. I am totally in love with Ultimate Bundles-have you heard of them? They offer HEAVILY discounted bundles of resources. They have everything from productivity bundles, to healthy eating bundles, to photography bundles and MORE!

    These bundles are upwards of 70-90% off of their regular prices and contain a good amount of resources. The guys over at UB are always researching topics and information we want to learn about, then they go out and find the solutions for us and bundle it in AFFORDABLE bundles for aspiring entrepreneurs. It wasn’t until I got ahold the Blogger’s Pinterest mini bundle that I truly fell in love with all Ultimate Bundles has to offer! Purchasing any of these bundles are great ways to invest in your business (and yourself) for low price points. What’s not to love?

    The Blogger’s Pinterest Mini Bundle

    My very first bundle purchase was The Blogger’s Pinterest mini bundle (which is no longer available) and it contained 6 eCourses and 2 PDF downloads from popular Pinterest Strategist’s in the business. The bundle, which was valued at over $500 was priced at $37! I COULD NOT pass up the opportunity to snag one! As a Pinterest Strategist and Manager myself, I felt that this was a great way to get my training in and build my business. I thought of it this way: I got over $500 worth of schooling for JUST $37. I invested $37 in myself and my business and it has helped me TREMENDOUSLY in providing the best services possible for my clients.

    After going through each of those courses one by one, I knew that making that investment for my business was 100% worth it. I have since become an affiliate for Ultimate Bundles, and will not hesitate to share with you (and anyone) the GREATNESS they offer!

    The Ultimate Productivity Bundle

    the ultimate productivity bundle
    the ultimate productivity bundle

    Did you vow to make 2019 “your year”? I definitely did, and when the Ultimate Productivity Bundle came out I KNEW it was the next bundle for me!

    Included in the bundle were 5 eBooks, 14 eCourses, 1 summit, and 26 printables, planners, & workbooks! There were many resources modeled around productivity, such as time management, goal setting, home management, self-care, mindset, productivity at work, and MORE! I knew I found the next great bundle to build my business AND my home life.

    As you can imagine, with 46 resources this bundle could be extremely pricey. However, as I mentioned above, Ultimate Bundles are known for bundling multiple resources at huge discounted prices for the public. This particular bundle is valued at over $1,500 HOWEVER it is available for ONLY $47! Can you say AMAZING?!

    Bundles are available for limited amounts of time, so grab the one you want as soon as you can! Grab the Ultimate Productivity Bundle here.

    Photography Super Bundle

    the photography super bundle
    the photography super bundle

    In most of our businesses, we use photography one way or another. We may use stock photos 90% of the time, not realizing that someone had to take that picture first.

    That is why Ultimate Bundles came up with a great idea to provide a bundle of Photography resources! The Photography Super Bundle contains 40 resources and covers mastering your camera, teaches you how to take better photos, shows you how to organize and edit your photos, and lastly, teaches you how to profit from your photography.

    This bundle contains 19 eBooks, 14 eCourses, 1 membership site, and 6 tools. This hefty bundle is worth OVER $2,000, and as a photographer (or aspiring photographer) you know that most photography courses and teaching tools are worth it but extremely expensive. However, you can grab this bundle for ONLY $67!

    This bundle is truly a steal and you should nab one before they go away forever on June 30, 2019. You can get yours here.

    Herbs & Essential Oils Super Bundle

    herb & essential oils super bundle
    herb & essential oils super bundle

    As business owners, we encounter large amounts of stress. Add to that your parenting duties and you feel like a truck has hit you (most days). Naturally, UB came up with a great way to combat those stresses and provide some relief.

    Included in the Herb & Essential Oils Super Bundle are various resources on natural and DIY body soaps & scrubs, cooking guides (including recipes), essential oils membership clubs, natural cleaning techniques, growing your own herbs, natural remedies, and LOTS MORE! This super bundle was aptly named correctly and contains 34 products!

    These 22 eBooks, 4eCourses, 6 printable packs, and 2 membership sites value at over $500, but of course, you get a discount! Snag all these wonderful resources (and get some stress relief!) for ONLY $47.

    This bundle won’t last forever, and is only available until May 31, 2019! Don’t wait another second. Grab your Herb & Essential Oils Super Bundle here.

    Healthy Meal Planning Bundle

    healthy meal planning bundle
    healthy meal planning bundle

    I will be the first to admit, as a boss mom that works from home, I am almost always subconsciously snacking. I know my choice of snacks isn’t the best, but sometimes I feel like I “need” them.

    So when I saw the UB Healthy Meal Planning Bundle, I HAD to snatch that one up too! This bundle is AMAZING and I am always talking to someone about it. Included in the bundle are OVER 1,000 recipes across 12 categories (Keto, Gluten-Free, Paleo, etc.) plus beverages & desserts, 30+ READY-MADE meal plans, shopping lists & prep notes, 5 eCourses, 5 eBooks, and 4 printable packs & workbooks.

    This has to be my favorite non-business bundle and the most beneficial one to my health. I am on the fast track to getting healthy and the natural energy boosts have been helping me to be more productive in my business!

    This bundle is worth more than $1,000 and I got mine for $49.95! Less than $50 to get my health in order and have my meals planned for me every day. No more scavenging for snacks or wondering what to make my family for dinner when I have been hard at work all day!

    Snag your very own Healthy Meal Planning Bundle here.

    how to invest in your business of under $100

    Summary

    Can you see why I’ve jumped on these bundles from Ultimate Bundles?! These 5 bundles have helped me GROW my business and improve my lifestyle tremendously since January. I have invested $247.95 in my business and myself and gotten well over 10x back from it in the last 4 months alone.

    As a beginning business owner that had very little to invest in her business to start with and who was honestly skeptical about spending money when I didn’t really have it, I can now say that I am EXTREMELY grateful that I came across Ultimate Bundles and everything they have to offer. I can’t say that what worked for me will work for you, but I do know you need to spend money to make money. And this is the best way to start!

    Stay on the lookout for future bundles! There is something for everyone and I’m SURE you will find one that fits all your needs. Sign up for my newsletter to hear the latest on new bundles as they are released.

    If you’ve enjoyed this post, please share it with your business owner friends! If just one person benefits from it, it is worth it. If you choose a bundle (or two) for yourself, in the comments let me know which one you picked and how you love it.

  • 25+ Mompreneur gifts that won’t break the bank

    More and more moms are starting their own businesses from home. We like to get a sense that we are contributing to our household, too. On top of that, we’re still doing our “regular” mom duties, too-cooking, cleaning, homeschooling, etc. 

    Working from home can be a very rewarding venture to tackle. With the holidays coming around, you may find yourself wondering, what DO you get an entrepreneur that’s built their own home business? This post will give you some ideas for gifts you can give to that hard-working mompreneur, because we all know she deserves something nice. 

    As an Amazon Associate, I may earn from qualifying purchases.

    gift ideas for the work from home mom

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    Home Office Decor

    • Plants. Plants are a great way to stay zen and add a cute factor! 
    • Signs. Because who doesn’t love a cute little saying on the wall?
    • Relaxation. Sometimes you need something to help you refocus.
    • Wall display & organizer. A modern alternative to a corkboard.

    Desk Decor

    It’s all business

    These products may not be a necessity, but I know as a mom who was just starting my own business, I could have used a lot of help with these start-up costs. 

    social media marketing guide

    Just for Mom

    • Coffee mug. Because every momma runs on coffee (or tea).
    • Bath bomb. At the end of the day, you just need to unwind and destress.
    • Aromatherapy. Essential oils are a great way to ease your mind and keep your environment calm.
    • Meal Planning bundle. Recipes, shopping lists, and more!
    • Cleaning/maid service. Most working moms are working and caring for their kids for most of the day, they don’t have much time to clean.
    • Nanny/babysitter. A great way to give mom a “day off”!
    • Subscription service. Pick one – Netflix, Hulu, Disney+, etc.
    25+ mompreneur gifts

    Personal Development/Business Books

    This list is just a start of some great ideas and stocking stuffers for your favorite mompreneur! Ask her about her business and get her the perfect gift that keeps on giving.

    Did I miss the perfect gift? Leave a comment and tell me what that is!

  • Pinterest advice from a Pinterest Strategist

    I was a fan of Pinterest ever since you had to be invited to use the platform. (Yes this was a thing!) I spent hours in the night scrolling and scrolling. I seriously thought it was the best invention, ever! Then I got a job teaching, and I bet you can guess what happened next! Pinterest was definitely my best friend for the next 4 years. We were INSEPARABLE.

    Fast forward to starting my own VA business. I couldn’t really decide what to do or how to provide my knowledge to people. I saw people specializing in Facebook, Instagram, LinkedIn.. but I didn’t have a desire to. Then I remembered Pinterest and how much I loved it! I didn’t see many people who offered ‘Pinterest’ as a service. So I made it my mission to learn everything about the platform so that I can help others!

    I have studied Pinterest and SEO and have worked hard to get where I am. Currently, I rank #1 in a Pinterest search for Pinterest Manager, and #2 in a Pinterest search for Pinterest strategist!

    pinterest manager
    pinterest strategist

    Pinterest is a very under-utilized marketing platform. It is not just a place to get recipes. Did you know that:

    • 79% of Pinterest users are Female
    • 88% of people have purchased a product they have pinned
    • 49% have purchased 5 or more products they’ve pinned
    • There are more than 300 million Pinterest users every month

    When people hear the words ‘social media marketing’ they don’t usually think of Pinterest first.  But, to tell you the truth, Pinterest is marketing’s best-kept secret!

    pinterest tips and advice from a pinterest strategist

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    What Pinterest is:

    • A visual search engine
    • An organic traffic-driver
    • An excellent place to get ideas, tips, advice
    • A place to make money
    • A great place to advertise your business
    • A long-term marketing ‘investment’

    What Pinterest isn’t:

    • A social media platform
    • A quick-fix 
    • A marketing solution for every business (but can be for most!)

    Learn more about this untapped marketing platform using these resources:

    Blog posts

    Top 5 reasons businesses aren’t marketing on Pinterest – and why they should be

    How to create (or convert to) a Pinterest Business Account

    How Pinterest audits can change your business (for the better)

    SEO tips to optimize Pinterest

    Are you making these 9 Pinterest mistakes? (Fix them for a free Pinterest boost!)

    Almost everything there is to know about Pinterest pins

    Why I’m not worried about my Pinterest views declining

    Freebies

    Pinterest marketing Facebook Group

    SEO tips guide

    Free month of Tailwind (with a Plus subscription)

    Pin templates

    Resources & tools

    Pinterest step-by-step course

    Pin templates

    DIY audit

    Social media marketing guide

    Weekly newsletter

    Services

    Pinterest business profile set-up

    Tailwind set-up

    Pinterest audits

    Pinterest management

    Social media graphics

  • September Income Report

    September was my one-year Blogiversary! EEK. I have been blogging for a whole year. And while it has not been an easy road, it is exciting and I feel like I’m learning so much along the way. I haven’t reached my FULL blogging potential, but I am well on my way. This is my one-year blogiversary income report.

    I’m not a millionaire. Heck, I’m barely paying my bills (some months, I haven’t). However, I can say I’m truly blessed to have a great support system at home, rooting for me to get my business off the ground and to work doing something I love. 

    Related posts: Starting a blog-What I wish I knew in the beginning

    This is the 6th income report I’m sharing with you all, and it is as realistic as an income report can get. When others are trying to build something in a similar fashion as you are, what is the point in leading them in the opposite direction? 

    One thing to remember is, there is a difference between making money and paying yourself. Just because you’ve made tons of money in one month doesn’t mean all of it will end up in your bank account. 

    Read further to see how I did after one year of blogging (inconsistently), and only monetizing after the first 6 months.

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    pinterest for the people

    Income sources

    I have a few streams of income, although they don’t all always bring me money every month. I’ve learned that you should have more than one income stream so that you can basically make money while you sleep! 

    My streams of income include affiliate marketing, eBook sales, Etsy sales, ad sales, and money from services I provide to my clients. 

    Affiliate marketing

    For September, I didn’t make any affiliate sales. 

    Ebook sales

    Another form of passive income for me is my eBook sales. At the beginning of July I compiled all my knowledge of social media marketing into a handy guide. I even included a checklist to follow. 

    The Ultimate Social Media Marketing guide: $16 made from my Amazon book sales

    the ultimate social media guide

    Etsy sales

    When I first started my own business I opened a store on Etsy selling bullet journal charms (I was reeeeeaalllyyyyy into bullet journaling at that time). It was a very slow business and I ended up with inventory that never sold. 

    Eventually, I added printable planners (created by me) to my shop, and that helped sales. Ultimately, I ended up taking the charms off the site and making it strictly digital products. Every once in awhile I make a sale from Etsy (passive income) and I rarely market the listings that are on there. (They get found by search and SEO.)

    In September I made 1 sale totaling $.99, on this listing

    Looking to start your own Etsy shop? Open your store with my link and receive 40 free listings on me! (Regular price is 20c per listing.)

    Ad revenue

    I currently use Fomo ads for my website. They don’t require a minimum of pageviews a month, so they’re perfect for newer bloggers. 

    Fomo ads: $4.55 (for the month of August)

    Services – Pinterest & Facebook

    My main “gig” is Pinterest management. I assist entrepreneurs and solopreneurs in marketing their businesses on Pinterest strategically.

    In August I gave an opportunity to an eCommerce shop that wasn’t on Pinterest yet, to get management services in exchange for a percentage of my prices given in their shop credit. I run this program once every few months and I build Pinterest accounts for newer shops that way. (To inquire about this service, please send me an email at plannerwishesbylori@gmail.com. Please note that not everyone will qualify for this program.)

    Pinterest management services: $149.67

    I am also starting to expand my social media services to include Facebook management. I am currently running the Facebook business page of a local business in my area. 

    Facebook management services: $250

    Total value of incoming monies for August: $421.21

    Total “useable” money for August: $271.54 (money that isn’t shop credit)

    pinterest for the people facebook group

    Expense sources

    Dropbox: $11.99 (cloud storage that I can access via computer, iPad, and phone)

    SendOwl: $9 (houses my eBook and other digital products) *this is my last month, as I’m switching to selling my ebook on other platforms.

    PayPal fees: $7.55

    Etsy fees: $ .28

    Tailwind: $15 (paid using referral credit)

    Pinterest ads: $14

    New domain: $14.63 (side business)

    I added another income stream under my belt this month! I started a party supply and decor store. It is called Diamond Party Express Hawai’i. I’d appreciate it if you’d give it a like/follow!

    Also, I didn’t have to pay for Tailwind as I had the referral credits.

    Total expenses for August (less Tailwind): $57.45

    “Income” for September: $214.09

    Less 30% aside for taxes: $64.23 = $149.86

    Less 50% for savings, future business expenses: $74.93 = $74.93

    Total profit (in my pocket) for September: $74.93 

    my september 2019 income report

    September Stats

    Curious to learn what my social media and email subscribers numbers were for September? 

    Email subscribers: 278 (compared to 243 in August) Current open rate: 25%

    (Note: at the end of every month I clean out all inactive subscribers on my email list.)

    My most popular opt-in freebie is this content calendar, and my Pinterest SEO tips guide.

    My goal for September was to reach 300 subscribers, and I almost got there!

    Blog subscribers: 4 (compared to 3 in August)

    My September goal was to get up to 5 subscribers this month, and I didn’t. 

    Pinterest: 217.57k monthly viewers (182k in August), 11.32k engaged (vs 5.6k), 2,733 followers (vs 2,567). 61% link clicks (v 49%). 

    My September goal was 250k viewers, with over 75% link clicks. So close!

    Facebook business page: 233 likes (vs 215) 

    September goal was 245 likes – almost made it!

    Instagram: I have put IG aside for the time being.

    Pageviews: 1.4k users, 2.2k pageviews, compared to 1.3k users and 2.4k pageviews in August. 

    My goal for September was 2k pageviews and I’m excited to have surpassed it!

    *Most of my referrals come from Pinterest! If you’re not marketing on Pinterest, it’s time to get your business going! It does take about 3 months to get your profile in traction, and with daily consistency, your profile can be one of the biggest drivers of organic traffic! 

    pinterest referrals

    Clients: 3, compared to 3 in August

    Related posts: Top 5 reasons businesses aren’t marketing on Pinterest – and why they should be.

    October goals

    Even though I have my passive income funnels in place, there is still room to market some way, somehow!

    I usually participate in daily threads in my Facebook groups, utilize Pinterest (#1 traffic referral source!), and mention my business whenever/wherever I can. 

    Mid-august I set some business goals to accomplish within a month (August 15th-September 15th). Those goals were:

    1. Make $150 from affiliate sales – didn’t accomplish
    2. Start my Pinterest-based Facebook group and recruit at least 10 members – got 31 members!
    3. Generate at least $500 in income – pretty close! (sort-of)

    By the end of October I hope to have:

    • 300 email subscribers with 35% open rate
    • 5 blog subscribers
    • 250k Pinterest viewers with 75% link clicks
    • 245 Facebook business page likes
    • 40 Facebook group members 
    • 3k pageviews on my website
    • 4 regular clients

    Final thoughts

    And there you have it! This is how I benefit from my business of blogging and Pinterest management.

    I do aspire to give beginner bloggers some hope and reassurance that it might be a slow process, but you can definitely make it if you put your mind to it!

    Let me know in the comments what you thought of my income report, and if it helped you in any way.

    reviews
    reviews
  • How to promote your Etsy shop using Pinterest

    Pinterest is not just for bloggers or recipes. You can use Pinterest to market almost any type of business. 

    Wonder how you can promote and market your Etsy shop on Pinterest? Keep reading!

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    promote your etsy shop using pinterest

    Before I got into Pinterest Management, I owned my own Etsy shop. (I actually still own it. It serves as a spot for digital products.) Back when I started that journey almost 2 years ago, I started from scratch. I went through the site and taught myself how to use it and how to promote it. 

    What is Pinterest?

    First and foremost, Pinterest is not considered a “social media” platform. Pinterest is considered a virtual search engine, similar to Google and Bing.

    So, when someone searches a keyword, they can get their results in picture form (pins). They then can take these “pictures” (pins) and save them (rep-pin) to boards for future reference.

    Why promote your Etsy shop on Pinterest?

    1. Not everyone is using Pinterest for their small shops. 
      1. Even though Etsy is becoming a saturated market, Pinterest isn’t (yet). There is so much room on Pinterest for everyone – it’s scary!
    2. Pinterest can drive organic traffic (traffic not paid for) to your site.
    3. Pinterest can drive engagement on your pins for 120 days or more!
    4. People use Pinterest to find products just like yours.
    5. 300 million people use Pinterest a month.
    6. Buyers are more likely to make a purchase from something they found on Pinterest.
    7. It’s simple and free to set up!

    How to promote your Etsy shop on Pinterest

    A. Start here

    1. Create a business account (see this post to learn how!)
    2. Make sure your account is verified (learn how here)
    3. “Claim” your Etsy and social media accounts (follow these instructions)
    4. Apply for rich pins (do that here)
    5. Create boards that pertain to your niche. Also, join some group boards. (Make sure they all have SEO descriptions! Get more info here.)

         B. Sharing is caring!

    1. Once you create your listing on Etsy, click the “cog” wheel and scroll down to “share”. You will have the option to share to Facebook, Pinterest, or Twitter. (Don’t forget your SEO description and hashtags!) Your primary photo in your listing will automatically become your pin cover.
    2. Create a new pin on Pinterest, and link it to your listing’s URL. (Don’t forget to create attractive pins, with your products, on Canva!) Get info about pins and get FREE templates here.

        C. Develop a strategy

    1. Don’t just pin, pin with a cause! One way to do that is to check your analytics. What pins is your audience responding to? Do you need to change them up? (You can only see Pinterest analytics on a business profile.)
    2. Ever wonder what times your audience is most active? It’s important to know this so when you pin, you get the maximum amount of impressions. By using a Pinterest scheduler like Tailwind, they can pick and create an optimized pinning schedule for you to use and pin with. (Feel free to use my affiliate link to get a free trial and your 1st month free!)
    3. Share your products or pins in special Facebook promo groups (there are MANY!)
    using pinterest to promote your Etsy shop

    And there you have it! a simple way to promote your Etsy shop on Pinterest! For more Etsy-related tips, be sure to claim your free download!

  • August Income Report – the raw truth (2019)

    August marks my 11th-month blogging and running my business. Eleven whole months. It hasn’t been easy. I’m not a millionaire. Heck, I’m barely paying my bills ( for some months, I kinda haven’t). However, I can say I’m truly blessed to have a great support system at home, rooting for me to get my business off the ground and to work doing something I love. That’s why writing an income report means something to me.

    This is the 5th income report I’m sharing with you all, and it is as realistic as an income report can get. When others are trying to build something in a similar fashion as you are, what is the point in leading them in the opposite direction? 

    I’m not saying I’m a blog monetization pro, but I can say that I am working and building the way I want to. You don’t have to take the same steps. In fact, I encourage you to take many more steps than I ever could!

    Just remember – there is a difference between making money and paying yourself. Just because you’ve made tons of money in one month doesn’t mean all of it will end up in your bank account. 

    Read further to see how I did in August, if I was able to pay my bills AND myself, and my goals for September.

    my income and expenses for my va and blogging business

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    Income sources

    I have a few streams of income, although they don’t always bring me money every month. I’ve learned that you should always have more than one income stream so that you can basically make money while you sleep! 

    My streams of income include affiliate marketing, eBook sales, Etsy sales, ad sales, and money from services I provide to my clients. 

    Affiliate marketing

    My goal for August was to join more affiliate opportunities, and I did! I am now an affiliate for Amazon Associates. (I haven’t made any money from there yet.) For August, this is where I made my affiliate sales:

    Tailwind: 2 credits, or the equivalence of $30. (This does not go into my bank account/pocket, as I recycle my credits to pay for my Tailwind subscription.)

    Ebook sales

    Another form of passive income for me is my eBook sales. At the beginning of July I compiled all my knowledge of social media marketing into a handy guide. I even included a checklist to follow. 

    The Ultimate Social Media Marketing Guide: $40

    social media tips, tricks, and hacks guide

    Etsy sales

    When I first started my own business I opened a store on Etsy selling bullet journal charms (I was reeeeeaalllyyyyy into bullet journaling at that time). It was a very slow business and I ended up with inventory that never sold. 

    Eventually, I added printable planners (created by me) to my shop, and that helped sales. Ultimately, I ended up taking the charms off the site and making it strictly digital products. Every once in awhile I make a sale from Etsy (passive income) and I rarely market the listings that are on there. (They get found by search and SEO.)

    In August I made 2 sales totaling $13.06, on this listing and this listing

    Looking to start your own Etsy shop? Open your store with my link and receive 40 free listings on me! (Regular price is 20c per listing.)

    open an etsy store

    Ad revenue

    I currently use Fomo ads for my website. They don’t require a minimum of pageviews a month, so they’re perfect for newer bloggers. Less than a week ago I applied for Media.net and am awaiting approval. Hopefully, by my next income report, I’ll have some good news!

    Fomo ads: $5.31 (for the month of July)

    Pinterest services

    My main “gig” is Pinterest management. I assist entrepreneurs and solopreneurs in marketing their businesses on Pinterest strategically.

    In August I gave an opportunity to an eCommerce shop that wasn’t on Pinterest yet, to get management services in exchange for a percentage of my prices given in their shop credit. I run this program once every 6 months and I build Pinterest accounts for newer shops that way. 

    Pinterest management services: $149.67

    Total value of incoming monies for August: $238.04

    Total “useable” money for August: $124.98 (money that isn’t affiliate credit or shop credit)

    Expense sources

    Dropbox: $11.99 (cloud storage that I can access via computer, iPad, and phone)

    SendOwl: $9 (houses my eBook and other digital products)

    PayPal fees: $2.89

    Etsy fees: $ .70

    Tailwind: $15

    Office supplies: $10.46

    Siteground: $158.75/2 years

    Bluchic WordPress theme: $109.75

    My expenses were a little up this month because my hosting was up to be renewed (switched from Bluehost to Siteground – best decision EVER!). I also bought a premium WordPress theme, although it isn’t required for you to have one to have a functioning website. (It was on sale and I’ve been eyeing it since it was released so I splurged!)

    Also, I didn’t have to pay for Tailwind as I had the referral credits.

    Total expenses for August (less Tailwind): $303.54

    As you can clearly see, I am in the red again for August, although I wouldn’t have been without the “extra” expenses (hosting and theme). (-$178.56)

    Clearly, since I am not in the black, I cannot contribute to my taxes (I usually save 30% on the side), nor can I “pay” myself. 

    august income report

    August Stats

    Curious to learn what my social media and email subscribers numbers were for August? 

    Email subscribers: 243 (compared to 197 in July) Current open rate: 25%

    (Note: at the end of every month I clean out all inactive subscribers on my email list.)

    My most popular opt-in freebie is this content calendar, and I added 2 new freebies this month: a blog post outline and 3 free Pinterest templates

    My goal for August was to reach 250 subscribers, and I almost got there!

    Blog subscribers: 3 (compared to 3 in July)

    My August goal was to get up to 5 subscribers this month, and I didn’t. 

    Pinterest: 182k monthly viewers (191k in July), 5.6k engaged (vs 4.4k), 2,567 followers (vs 2,388). 49% link clicks. 

    My August goal was 250k viewers, with over 50% link clicks. I didn’t get the viewers, but I got 67% link clicks!

    august link clicks

    Facebook business page: 215 likes (vs 198) 

    August goal was 220 likes – almost made it!

    Instagram: 1,555 (vs 1,553) There seemed to be A LOT of follow/unfollow in August!

    The goal I set for IG in August was 1,650.

    Note: I think I will be putting my Instagram aside for the moment. I do not know enough about the platform and its algorithm changes to keep up with it. (On a side note, if you are just getting started as an Instagram manager and would like a practice account, contact me and let’s talk!)

    Pageviews: 1.3k users, sessions compared to 1.2k users in August. 

    My goal for August was 2k pageviews. My website was down for about a day or 2 at the end of August due to me switching hosts and trying to switch themes (I honestly didn’t know what I was doing.) I want to believe that is the reason I didn’t get 2k pageviews this month (lol). 

    Most of my referrals come from Pinterest! If you’re not marketing on Pinterest, it’s time to get your business going! It does take about 3 months to get your profile in traction, and with daily consistency, your profile can be one of the biggest drivers of organic traffic! 

    Clients: 3, compared to 1 in July

    My August goal was 3! Yay.

    Related posts: Why I’m not worried about my Pinterest views declining

    Real-life + September goals

    Obviously expenses got paid in August (hellooo credit cards), but my goal is to make money in my business, and not rely on credit.

    Even though I have my passive income funnels in place, there is still room to market some way, somehow!

    I usually participate in daily threads in my Facebook groups, utilize Pinterest (#1 traffic referral source!), and mention my business whenever/wherever I can. 

    Mid-august I set some business goals to accomplish within a month (August 15th-September 15th). Those goals are:

    1. Make $150 from affiliate sales
    2. Start my Pinterest-based Facebook group and recruit at least 10 members
    3. Generate at least $500 in income 

    By the end of September I hope to have:

    • 300 email subscribers with a 35% open rate
    • 5 blog subscribers
    • 250k Pinterest viewers with 75% link clicks
    • 245 Facebook business page likes
    • 30 Facebook group members 
    • 2k pageviews on my website
    • 4 regular clients

    Final thoughts

    And there you have it! This is how I benefit from my business of blogging and Pinterest management. This month (September) will mark 1 year of being in business! 

    I do aspire to give beginner bloggers some hope and reassurance that it might be a slow process, but you can definitely make it if you put your mind to it!

    Let me know in the comments what you thought of my income report, and if it helped you in any way.

  • Almost everything there is to know about Pinterest pins

    Creating pins for Pinterest can be a frustrating task, especially when you don’t see any return from them. (No clicks, no impressions, etc.) It can be hard to figure out exactly what your audience wants to see, especially if you are new to Pinterest and haven’t quite figured out the analytics side of it all yet.

    However, creating pins for Pinterest doesn’t have to be a chore – especially when you have options. 

    Learn [almost] everything there is to know about Pinterest pins in this post. 

    This post may contain affiliate links, and while it may not cost you anything extra, if you make a purchase through any of my links, I may make a small commission. All opinions are my own. Thank you in advance for trusting me! Read more here.

    almost everything you need to know about pinterest pins

    What are pins?

    In the Pinterest world, pins are what you see on Pinterest when you search for a topic. These pins can lead you to a blog post, online store, opt-in, etc. 

    When you use Pinterest on a personal level, think about why a pin causes you to stop and click on it. Does it have a catchy title? A nice picture? Something you can relate to? Or does it just.. “call” out to you?

    What can you do with pins?

    When browsing on Pinterest, you can perform some actions with pins. You can:

    A.) See the pin while scrolling (“impressions”)

    B.) Click the pin to read more (“close-up”) but not click through to the attached URL

    C.) Repin it to a board to save it for later (“saves”)

    D.) Click through the pin to get to what it’s advertising (“link clicks”)

    individual pin stats
    individual pin stats

    Types of pins

    On Pinterest, you can have something called “rich pins”. A rich pin provides more context about what’s on the other side of the pin, right in the pin’s description. They are easily identifiable by the extra information above and below the picture on the pin.

    Anyone can apply for rich pins; just make sure your account is verified first! There are 4 types of rich pins:

    1. Product
    2. Recipe
    3. Article
    4. App

    Product pins

    Product pins allow you to shop directly on Pinterest and adds real-time prices, shows stock availability, etc. These pins are great for eCommerce stores (think Etsy, Shopify, Big Cartel, etc.) and allow for direct [organic] traffic to your online store!

    Recipe pins

    Recipe pins look exactly like they sound – they have a recipe (ingredients, instructions) right on the pin description! I’m sure you’ve seen these types of pins before.

    Article pins

    Article pins are great for those who blog. The pin descriptions include headlines, story descriptions, and author information.

    App pins

    App pins have install buttons right on the pin itself, so people can download them without leaving Pinterest. Currently, it is only available for IOS apps.

    almost everything there is to know about pinterest pins

    Option 1 – Creating pins yourself

    Ah, the exciting part. (Ok, maybe not for everyone, but this is your bread and butter.) I’m not going to lie, creating pins takes quite a bit of practice and some patience. 

    When you are first starting out your Pinterest account and trying to decide what kind of pins to create, you don’t have much to base off of. My advice is to:

    A.) Check out other’s pins. (It’s ok to draw inspiration from other’s pins, but NEVER OKAY to copy or steal them.)

    B.) Think about what draws you to click on a pin, and how you can use transfer that “feeling” to one of your pins.

    C.) Dive in head first and learn as you go! (Some call it trial and error, A/B split testing, etc.)

    The main components your pins should have are: titles (something catchy to real ‘em in!); some kind of photo (stock or one you’ve taken); your branding (fonts, colors, etc.) and your website/logo (to claim ownership of your pin).

    pinterest pin

    One of my first pins.. very boring, no branding, no website, picture could be better/more relevant.

    A re-do of the pin. White space, relevant picture, catchy headline, and website.

    If you had to choose from these two pins to tell you what Pinterest is about, which one would you choose, and why?

    After you have established some time (and stats) on Pinterest (at least 1 month), you can tell from your analytics what type of “look” your audience is drawn to in terms of your pins.

    How do you know a pin is performing “well”?

    I gauge from the click-throughs. If you just go by impressions only, you will learn that, yes, people are seeing your pin, but don’t care to stop and have that pin take them anywhere. A click-through/link clicks will tell you that they were interested enough in your pin to want to learn more about what’s behind it. 

    And if you gauge by “saves”, there is no way of knowing if people actually clicked on your pin, they are just “saving it for later” and may or may not go back to it. 

    My style? Some people suggest keeping your pins branded so you are “recognized” and that people may be drawn to you no matter what you write about. And while I agree to some extent, I create [at minimum] 3 pins per blog post when I first launch it. I have one that is branded, one that is totally opposite of that, and one that is super plain. I do it this way because I want to appeal to more than one type of person and try to hit as many “tastes” as possible. Example:

    “branded”
    “opposite”
    “plain”

    How to create pins

    You can create pins in any graphic design program, but I heavily favor Canva. It’s easy to use and provides you with pin templates and stock photos. (And they have a free version!)

    Pinterest favors pins with a 2:3 ratio. The ones in Canva are set to 735 x 1102 px. Another popular size is 600 x 900 px. Play around with those sizes and see what your audience responds to the most.

    Other popular programs that I’ve seen people use to create pins are PicMonkey, Photoshop, and Over. 

    You created pins.. now what?

    So, what do you do with your pins once you make them? Why, you post them! Posting your pins requires a little bit of strategy for a huge outcome. 

    -Pin from post

    I usually add a few pins to my blog posts, and after I publish them, I go to the post (which is on my website that is optimized with Pinterest pin buttons) and share them directly to Pinterest that way.

    This step can also be done with e-commerce sites (Etsy, Shopify)- once a listing is added, if your browser and Pinterest account is attached and set-up to do so, you can share your pin directly from a listing to Pinterest (or other platform).

    -Create a new pin

    You can go directly to Pinterest and create a new pin and link it back to the URL you want to connect to. (This step I usually do about a week to two weeks after the post has been out, to give it more traction and to look like “fresh” content. This is where the extra pins you made will come in handy.)

    SEO descriptions

    It is VERY IMPORTANT that when you are creating new pins on Pinterest that you add description that has keywords for what you are pinning (but don’t keyword stuff!). Also, adding 1-3 hashtags will definitely help as well! (Learn about Pinterest hashtags here.)

    If you have rich pins set up, once you add the URL to a created pin (or a pin that is pinned directly from your site), then the description will automatically be filled in for you. 

    Why should you create more than one pin per post/product/item?

    I know quite a few bloggers, and even those who offer physical and digital products, say that they have created a (ONE) pin that they love/are satisfied with, so why should they create more? Why can’t they just pin that same pin over and over?

    I’ll let you in on a little secret – PINTEREST LOVES FRESH CONTENT! 

    Yes, the blog post you are sharing for the 8th time isn’t new (heck you wrote it over a year ago, to be exact), BUT the NEW PIN you created is seen as FRESH CONTENT in the eyes of Pinterest. And Pinterest rewards fresh content handsomely. 

    This also gives you more “content” to share on Pinterest, especially if you only have a few posts/products at the moment. 

    I will be the first to tell you that yes, this is tedious, a pain, and repetitious. BUT it is one of the BEST WAYS to get tons of ORGANIC TRAFFIC!

    Don’t have time to create tons of pins, or go back to the 50 (or more!) blog posts you have and create a new pin for each of them? That leads me to your next option….

    pinterest for the people facebook group

    Option 2 – Outsourcing pin creation

    If you feel like you still can’t get the hang of pins, or if it is just a task that you don’t have time for, then an option that you have is to outsource them!

    There are many Pinterest pros that offer pin creation as one (or part) of their services. For me, I offer various pin creation options as part of my monthly management packages, or as one-time/pay-per-set kind of deal (send me an email to claim!). 

    I heard you when you said that you have many posts, and not enough time to create pins, so take advantage of the awesome offers out there! 

    Final thoughts

    Yes, creating pins for Pinterest CAN BE a frustrating task, but once you see the return (a viral pin, more traffic to your site, etc.) you will find that you LOVE creating pins. (And knowing what your audience loves to see and responds to is half the battle!)

    Creating the “perfect pin” is only one part of your Pinterest strategy. Pins don’t have to be the one thing that discourages you from marketing on Pinterest.