Guest post by Tarin LaRoux. Tarin is a Pinterest Strategist who runs Swish Social.co, a social media agency specializing in visual platforms, and also a small web design studio, and she teaches VAs and aspiring VAs how to master Pinterest to make a living pinning. She’s a mom to two boys, two dogs, and lives in the Cowboy Capital of The World down in Texas with her hubby.
Today she’s here to share how starting a Pinterest management business doesn’t have to be scary, uncharted territory.
So You Want To Be A Pinterest Manager?
I remember 6 years ago when my first son was born, I spent a lot of time scrolling Pinterest as I breastfed him. I mean A LOT of time. I thought how great it’d be to get paid to pin, but that it was an impossible dream. It wasn’t until after baby number two arrived that I found myself again sucked into good old, trusty Pinterest where I found a pin that talked about being a Pinterest Virtual Assistant. That very well could have been the first time I had heard the term Virtual Assistant.
And instantly felt my calling.
Being a new mom, I didn’t have a lot to invest in another expensive course. Instead, I did a lot of research. I already had a lot of “VA” experience in my web design business. I wanted to dig into the serious strategies. I wanted to understand everything about Pinterest that makes it a traffic powerhouse. I wanted to know the juicy tidbits I couldn’t possibly get out of a course that promised to have me becoming a Pinterest virtual assistant in just a day.
What did I discover about Pinterest virtual assisting?
- I found out that Pinterest VAs help businesses market their business and that they are in great demand.
- I found out that bloggers, big corporations, AND small businesses are using Pinterest for organic growth and paid advertising to reach a whopping 200 million monthly users.
- I learned that people use Pinterest to make purchases.
- I learned that Pinterest Marketing is a smart move that is growing at amazing rates.
In the beginning, one of the best things I did to understand Pinterest marketing was to start marketing my own website and blog. And I encourage you to do the same.
I eventually found myself enrolled in courses from Pinterest experts like Redefining Mom and Moms Make Cents learning secrets about Promoted Pins and hacks on strategies that only someone hands-on could get.
A warning about using good old trusty Pinterest to locate blog posts that go into various Pinterest strategies and initiating research mode:
The problem with this hodgepodge method is that Pinterest is constantly evolving, updating, and not every blogger is going to take the time to update previous blog posts to accurately match the current best practices. And take it from me, taking tips from mix and match sources might leave you feeling plain out confused.
So where’s a good place to start when there’s so much to learn? How do you know what actually works without firsthand accounts?
Steps you can take to become an expert Pinterest manager:
- Learn the best practices: use Pinterest’s guidelines for how to create pins to stay up to date.
- Learn how to design awesome pins that don’t look cookie-cutter. Practice from scratch in photo editors like Canva, PicMonkey, and Photoshop
- Practice pinning on your own account. Manual and scheduled pins will help you start learning Tailwind and analytics!
- Learn how to document your efforts: Creating a case study of your own account including screenshots of your analytics and a breakdown of the strategy used to achieve these results will help you land your first clients because you have evidence to back up your level of professionalism.
- Stay up to date by signing up for newsletters from Pinterest & Pinterest pros, listen to Pinterest Podcasts, and get in some FB groups dedicated to Pinterest strategies like Pinning and Winning!
- BONUS: Set up systems to achieve awesome customer service experiences. Put together email drafts for welcoming and onboarding, surveys, and PDFs that answer frequently asked questions like pricing and samples.
Hungry for more Pinterest manager training? I have developed a comprehensive 6-Week Pinterest Strategist bootcamp to whip you into expert shape for a lot less than you think! Master Tailwind, Analytics, and even finding clients who are desperate for your help in this self-paced course.