SEO. Everyone knows you need it, and that it’ll help your reach A LOT, but no one knows what it is or how to “do” it. Well, I’m here to save the day! Everything I’m about to share with you is the methods I use to come up with the keywords I need for maximum exposure. Once you get the “hang” of it, keywords will come to you easier as you do them frequently.
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So, what is SEO?
SEO stands for Search Engine Optimization. In short, you are using keywords to increase your visibility and in turn, driving ORGANIC traffic to your blog/website/store. SEO can come from the wording you use to links to even hashtags! Sometimes all SEO takes is the way you’ve structured and set-up your website and pages.
Why do I need SEO?
We’ve learned that SEO comprises of keywords to help you increase your organic traffic. But why is that important, and what does it mean for you exactly?
In this day in age, we seem to Google EVERYTHING. From how-tos to recipes, advice, etc. When you search for something using a search engine (Google, Bing, Yahoo, etc.), you get a list of results. Ever wonder how they get there? SEO!
Your SEO works like a secret formula to search engines, which “tells” them this is what your picture/post/site/business is all about. In turn, your search engine recognizes that the searched keywords “match” what you have to offer.
How does SEO work?
I bet you’re now wondering how to get toward the top of those search results. Right? While I don’t know the exact method search engines use to pull results, I do know some ways to help you get to your “dream ranking”. (Please note that this does not guarantee that you will appear at the top of the search engine’s search results. These methods are trial and error, and what works for someone may not work for you.)
1. Use SPECIFIC keywords.
Get as close to your subject as possible. For example: Writing a blog post about cookies? Instead of just using “cookies”, use “chocolate chip cookies”, “gluten-free cookies”, “eggless cookies”, etc.
2. Use more than one keyword to help narrow down irrelevant “competition”
You don’t just have to say, “gluten-free cookies”, but include everything you can describing the cookie.
“Gluten-free, dairy-free, eggless cookie recipe for those who have allergies”
See what I did there? Many people have food allergies, but who wants to give up cookies? By adding the different components this cookie contains, you are catering to a more specific audience. Which, in turn, lessens the search return and allowing you to rank up.
3. Combine broad and niche-specific keywords
Lastly, use a combination of broad and specific keywords, so that you are found in multiple searches, widening your audience. This may not include a rank in the top 5 results (unless you are in a unique niche), however, you may just be the recipe someone is dying to try.
Having a hard time thinking about what keywords to use? Here are some tricks I’ve learned along the way:
1.Think like a consumer
What words would you use to describe this
2. Ask a friend
Show your product/article to your friend/family and ask them what words they’d use to search for something like this.
3. Use Pinterest!
Ever notice that when you search for something on Pinterest, there are a bunch of colorful tiles under the search bar? These are the popular terms people use to search for things! This gives you a more specific idea of how people on Pinterest are looking for what you have to offer. Add some of these in your descriptions or even throughout the article (if they fit in with what you are talking about), and you’re good to go!
Pro tip: these keyword tiles can also provide inspiration for your next blog post! Heck, turn it into a series. Be sure to write some down for future uses. Keywords to change from time to time so be sure to check back later (if you’ve saved some for future uses).
SEO for Pinterest
Chances are you’re here learning about SEO so that you can optimize your Pinterest for business account and drive traffic to your site/blog. Here are 5 quick ways you can optimize your profile TODAY.
Is your account a business account? Converting to a business account allows you to see your analytics and view if your profile and pins are performing well.
Your username should be the same (or very similar) to your other social media profiles, so it is easy to find you across multiple platforms.
3. BUSINESS NAME
This is INCREDIBLY IMPORTANT by way of SEO-here is a shot to use niche-specific KEYWORDS so that you appear in searches. General business names go like this:
Your name | Your business name or your title/specialty | Keywords describing your business
*Note that you can use anything to separate your words.
For example: Lori | Pinterest Manager & Strategist | Pinterest for Business
Pro tip: If you enter your business name on a desktop, they only allow 30 characters. If you do it from your phone, you get up to 65.
*update as of April 30, 2019: It appears that Pinterest no longer allows you to change your business name if it’s already set. This may change in the beginning. If you are just starting a Pinterest account, choose your business name wisely.*
Boards are another great place to put keywords, which help your SEO. Be sure that your board titles are straight to the point, and not “cutesy”.
For the descriptions, be sure to add keywords, however, you should make it “flow” like a real sentence. Pinterest frowns upon keyword stuffing.
Yes: The pins on this board show you how to maximize your Instagram reach, as well as, tips, tricks, and strategies to bring traffic to your account.
No: Instagram tips, Instagram tricks, Instagram strategies, Instagram info, all about Instagram.
Your pin descriptions should follow the same format as board descriptions. Use important keywords, and also up to 4 hashtags. Be sure to check that the link you use isn’t broken!
Pro tip: apply for rich pins so that your pins are seen as “verified” information, which makes viewers WANT to click on them. Find out how to do that here.
Learn how to verify your Pinterest business account here.
Pro tip 2: match your pin description to the board description for maximum SEO! (Doesn’t need to be word-for-word; you get the idea.)
SEO racking your brain?
SEO can be tricky and hard to figure out if you’re just starting to learn about it. There are many avenues to choose from, and you don’t know what will truly work for you unless you try a few of them out and monitor your results.
All SEO’d out? Sometimes people just don’t get the hang of it or don’t want to deal with it altogether. And that’s OK! There are many VA’s (virtual assistants) or SMMs (social media managers) out there whom you can outsource this to.
There are also many (free) courses, YouTube videos, and information out there for the taking!
Other articles you might be interested in:
What is a Social Media Manager, and why do I need one?
Learn how to create (or convert to) a Pinterest business account.